0-5 years

Chris Gobble is a respected government affairs specialist with deep issue expertise and a broad base of policymaker and stakeholder relationships. He leverages his insights into the state General Assembly, Tennessee executive branch, and local governments to help SRG clients navigate complex political challenges and effectively advance meaningful policy solutions.

Prior to joining SRG, Chris served as senior director of public policy for the Chattanooga Area Chamber of Commerce, where he helped drive policy changes and facilitate government affairs efforts for 2,000 businesses representing over 180,000 employees. He also regularly and effectively collaborated with local, state, and federal elected officials to advance Chattanooga's status as a leader in education, workforce, and economic development.

Prior to Gobble's tenure in Chattanooga, he was the legislative and policy director for the Tennessee Department of Safety and Homeland Security. In this role, Gobble worked closely with Governor Bill Haslam's office and the state legislature to develop and implement a variety of public policy initiatives.

Originally from Bradley County, Chris earned a B.A. in Political Science and Communications from Lipscomb University. He and his wife Sarah live in Nashville.

11-15 years

James H. McFaddin comes to Southern Strategy Group from Health Management Associates (now Community Health Systems), a Fortune 500 hospital company with over 200 hospitals in 29 states, where he served as Director of Government Affairs. James was responsible for representing the company's interests in Washington, DC, state capitals including Tallahassee, and in front of state health care agencies and local governments.

Prior to joining Health Management Associates, James served as Chief of Staff for the Florida Agency for Health Care Administration (Agency). As Chief of Staff, James was involved in the management and operations of the Agency including the Florida Medicaid Program, the regulation of Florida's health care facilities, and oversight of the Agency's $20 billion budget.

During this time, James was also appointed by the Governor to manage the state's federally-mandated health information exchange activities as Florida's Health Information Technology Coordinator.

Prior to being named Chief of Staff, James served as the Agency's Legislative Affairs Director.Before joining the Agency, James served as the Deputy Director of Legislative Affairs for the Executive Office of the Governor where he worked to develop and coordinate passage of the Governor's legislative and budget priorities.

James has also served as a Senior Analyst in the Florida Senate specializing in health care, criminal justice, and agricultural issues.

A native of South Carolina, James graduated from Emory University in Atlanta, Georgia, where he earned Bachelor of Arts degrees in Economics and Political Science.

Rachel Cone joins Southern Strategy Group after more than a decade of service in the highest levels of local and state governments. Rachel served as the Interim Secretary for the Florida Department of Transportation (FDOT), where she successfully shepherded the department's policy agenda and $11 billion budget across the finish line of the 2017 legislative session.

During her time at FDOT she also served as the Assistant Secretary for Finance and Administration, overseeing the offices of work program and budget, finance, procurement, technology, human resources, performance management and other administrative functions. She managed three of the largest transportation work programs in state history and represented the department in front of the U.S. Department of Transportation, the U.S. Treasury, Fitch and Moody's rating agencies.

Rachel also directed changes to how the department finances the work program, and successfully advocated for statutory changes that resulted in a new financing vehicle for the department. This allows the department to fund additional, major transportation projects at a lower cost. She also oversaw the reorganization of the department's technology offices, which resulted in a culture shift for the department in how it prioritizes, spends and manages transportation-specific and traditional technologies.

In 2012, Governor Rick Scott appointed Rachel to serve as his Deputy Chief of Staff, where she was responsible for advising him on statewide issues, appointments to boards and commissions and providing guidance and direction to 14 state and quasi-governmental agencies on operational and management issues, including policy, budget, communication, legislative strategy and agency priorities. Those agencies were the Departments of Business and Professional Regulation, Citrus, Emergency Management, Economic Opportunity, Environmental Protection (and Water Management Districts) and Transportation. Also included under her purview were Florida Wildlife Commission, Space Florida, Visit Florida, Volunteer Florida and CareerSource Florida.

Rachel previously served as the External Affairs Director for the Florida Department of Environmental Protection where she directed planning and statewide communications strategies for the department, and coordinated communications efforts with Florida's five water management districts. This included topics such as renewed water management district oversight, various departmental restructuring, the health of Florida's springs, Governor Scott's Everglades Restoration Strategies plan and Florida's ongoing recovery after the 2010 Deepwater Horizon oil spill.

Prior to her family's move to Tallahassee, Rachel served on the executive leadership team in the Mayor John Peyton administration in Jacksonville. Rachel began her career as a military reporter at the Florida Times-Union.

Rachel is a proud graduate of Auburn University. She and her family are active members of Trinity United Methodist Church, and Rachel serves as a member of the Board of Trustees at Holy Comforter Episcopal School in Tallahassee.

Chris joined the firm in November of 2000 after serving seven years in Florida government. During this time, Chris served as the Assistant to the Chief of Staff and the Deputy Chief of Staff to former Florida Governor Jeb Bush. Prior to serving in Governor Bush's administration, Chris served as the Deputy Chief of Staff, Deputy Legislative Director, and Special Assistant to former Florida Education Commissioner and former Florida Lt. Governor Frank T. Brogan. Chris also served as a legislative aide in the Florida House of Representatives. Throughout the years, Chris has worked on various state and local campaigns, including the 1998 and 2002 Bush/Brogan gubernatorial campaigns.

A devoted community activist, Chris was a finalist for Volunteer of the Year in 2007. Chris has served on the Board of Directors for the Mary Brogan Museum of Art and Science, where he served for two years as Chairman, the Board of Directors for the United Way of the Big Bend, and the Board of Directors for the Greater Tallahassee Chamber of Commerce. Chris is currently the Chairman of the Florida Network of Youth and Family Services, a not-for-profit statewide association representing agencies which serve homeless, runaway, and troubled youth. Chris also serves on the local advisory board for Hancock Bank and is a member of the Board of Trustees for the Maclay School. Chris was recently appointed by Tallahassee Mayor Andrew Gillum to the Tallahassee Downtown Improvement Authority, an entity created by the Florida Legislature to promote the business and hospitality interests of downtown Tallahassee.

A native of Fort Myers, Florida, Chris Dudley graduated from the University of South Florida in 1993 with a Bachelor's degree in Political Science. Chris, his wife Susanne, and their two sons live in Tallahassee.

20+ years

Juris Doctorate and Master's in Business Administration from the University of Memphis.

Tennessee Bureau of Investigation, Tennessee Department of Children's Services, Tennessee District Attorneys General Conference

Zoe Sams is a Principal at Stones River Group, where she serves as a trusted advisor on government relations, public policy strategy, and legislative advocacy. Zoe brings more than a decade of experience working across Tennessee state government, with deep expertise in legislative strategy, policy development, and coalition building. In her role at SRG, she helps clients understand and influence the public policy process, navigate complex political and regulatory landscapes, and advance strategic objectives before the General Assembly and state agencies.

Before joining Stones River Group, Zoe built a distinguished career in public service and government affairs:
* Deputy Director, Tennessee District Attorneys General Conference, where she led legislative agenda development, managed agency budgeting, and coordinated with coalition partners to secure legislative outcomes.
* Director of Legislation, Tennessee Department of Children's Services, advancing policy priorities and legislative engagement for a major state agency.
* Assistant General Counsel and Legislative Liaison, Tennessee Bureau of Investigation, serving as the primary legislative contact and policy strategist for the agency
* Assistant District Attorney, where she prosecuted human trafficking cases and crimes against children and other vulnerable victims, grounding her advocacy in both legal acuity and deep personal commitment to public service.

She is known for her strong professional relationships with state officials and stakeholders across Tennessee and for translating complex policy and political dynamics into practical strategies that drive client success. Outside her professional work, Zoe serves on the board of Tennessee Voices for Victims, reflecting her ongoing commitment to public safety and community impact.

Sydney Ridley brings years of legislative and political experience to Southern Strategy Group's Tampa Bay office. Sydney spent the past four years as the Chief Legislative Aide to House Majority Leader Dana Young, where she directed all priority policy and budget initiatives. Sydney's time as staff was at the highest level of the Florida House of Representatives, and she brings unmatched relationships with legislative staff, agency heads, and elected officials.

A political pro in Tampa Bay with extensive campaign management experience, Sydney guided Senator Dana Young to successive electoral victories in the Florida House and spearheaded her subsequent election to the Florida Senate. Sydney's political expertise, particularly in the Tampa Bay area, serves as a great strategic asset to our clients. In addition to her work with Senator Young, Sydney has served as both a political director and a field director on various Congressional and State Senate campaigns.

Born and raised in Tampa, Sydney is a third-generation Floridian, a graduate of the University of Virginia, a Florida Gator at heart, and a lover of history, golf, music, and football.

20+ years

Tony Niknejad is a distinguished policy strategist and government relations expert, skilled in the areas of legislative advocacy, fiscal management, and strategic planning. Tony assists clients with navigating the Tennessee political landscape, orchestrating policy and legislative initiatives, and steering comprehensive advocacy and public engagement campaigns. From 2019 to 2023, he was the Policy Director for Tennessee Governor Bill Lee, serving as a key advisor and leader for the Governor's Cabinet and leading many of the Administration's major policy reforms. As policy director, Tony also played a critical role in Governor Lee's successful 2018 campaign and post-election transition. Tony spearheaded key policy initiatives across a wide span, specializing in education, workforce, tax and healthcare policy.

• He was a driving force behind multiple Administration legislative initiatives, including the Education Savings Account Act of 2019, the Literacy Success Act of 2021, the Tennessee Strong Families Initiative, and the Tennessee Works Tax Act of 2023.


• Tony also led federal and multi-state relations through the COVID pandemic, coordinating the Financial Stimulus Accountability Group, which managed the allocation of over $6 billion in federal funds received through the CARES and American Rescue Plan Acts.


• Prior to his work with Governor Lee, Tony served as state director for a school choice advocacy organization, overseeing Tennessee PAC activities and lobbying efforts from 2013 to 2017.


• Before that, he served as a legislative staffer in the Tennessee State Senate during the 107th General Assembly.


• Tony is a member of the State Bar of Tennessee and graduated from Vanderbilt University Law School in 2011. He received his bachelor's degree from the University of Georgia, where he double-majored in Economics and Philosophy. He was selected for the Harvard Business School Young American Leaders program, Nashville Class of 2019.

6-10 years

Recognized by the Arizona Capitol Times as one of the top lobbyists in the state under the age of 40 (2017)

Recognized by the Arizona Capitol Times as a "Breakdown Breakout" winner, given to the sharpest political and industry minds in Arizona under 40 (2019)

With nearly a decade of government relations experience at the state and local level, Lauren's specialty practice areas include policy issues in the healthcare, real estate and tech sectors. Prior to entering into the policy realm, Lauren worked in marketing and public relations, executing local and national media campaigns for clients ranging from start-ups to Fortune 500 companies. Her background also includes having developed and implemented grassroots campaigns surrounding legislation for one of Arizona's largest nonprofit organizations. A graduate of the University of Arizona with an academic focus in journalism and political communication, Lauren has extensive experience working with local and national news outlets. Recognized by the Arizona Capitol Times as one of the top lobbyists in the state under the age of 40, Lauren represents the firm's interests before the Arizona State Legislature, the Office of the Governor, state agencies and various municipalities.

Education: B.S., University of Arizona

15-20 years

Julie received the WESTMARC President's Award for exemplary work in economic development and was inducted as an Honorary Bobcat at The University of Arizona. She has received Special Congressional Recognition from Congressman Ruben Gallego for her work on his Women's Advisory Commission and was selected by the Maricopa Community College Foundation Board of Directors to serve as Vice Chair.

6-10 years

I have been recognized by the Nashville Post list of In-Charge: Government & Politics for 2019, 2020, 2021, and 2022

Our firm was recognized nationally by the Public Relations Society of America for our comprehensive public affairs campaign to bring Major League Soccer to Nashville

Mark Cate is the Founder and President of Stones River Group, a Nashville-based public affairs firm serving both Tennessee, regional and national clients. He formerly served as Tennessee Governor Bill Haslam's chief of staff, where he was his top advisor, strategist and negotiator.

During his tenure with the Haslam Administration, Mark led several legislative policy initiatives, including K-12 education reform, workers' compensation reform, civil service reform, an alternative approach to Medicaid expansion, and postsecondary education reform, including the nationally-acclaimed Tennessee Promise program.

Prior to serving in state government, Mark successfully managed Governor Haslam's first gubernatorial campaign in 2010, which led to a record-setting general election victory. He previously worked as an executive in real estate management and development and served for 16 years as a higher education leader. Over the course of his career, Mark has served as a chief development officer, chief planning officer, chief marketing officer, and as a chief financial officer - working on budgets ranging from $10 million to $30 billion.

Mark grew up in Maryville, TN and currently lives in Brentwood with his wife Cathy who serves as the Executive Director of Leadership Tennessee. He and Cathy have two daughters, Bailey who is a recent graduate at Rhodes College and currently serves as a fellow at the Crop Trust in Bonn, Germany; and Abbie who is rising junior at George Washington University.

Cate received a B.S from Carson-Newman College, an M.S from the University of Tennessee, and Harvard University's Institute for Educational Management certificate program. He's served on a wide variety of non-profit boards and was an elected member of the Maryville Board of Education.

20+ years

Paul Mitchell joins Southern Strategy Group after having served at the top in some of the most powerful executive branch agencies in Florida government. Paul began his career in Florida government in 1988 as an aide to, then Insurance Commissioner, Tom Gallagher. In 1994, Paul was appointed Chief Cabinet Aide to former Secretary of State Sandra Mortham and specialized in financial services, environmental, and education issues. In 1998, following Tom Gallagher's election as Education Commissioner, Paul was asked to serve as the Commissioner's Chief of Staff. Six years and two successful administrations later, Paul continued to serve as Chief of Staff to Tom Gallagher, Florida's first Chief Financial Officer at the Florida Department of Insurance and then at the Department of Financial Services.

An expert in policy and administration, Paul served on several boards and commissions including the E.R.P. (Enterprise Resource Planning) Integration Task Force, a statewide effort initiated by the legislature to improve financial management of taxpayer dollars and modernize state personnel systems. Paul also served with the Florida Commission on Economic Education and the "Just Read Florida" program. Paul currently is on the board for the Florida Juvenile Justice Foundation, which is the direct support organization for the Department of Juvenile Justice.

A native Floridian from Palm Beach County, Paul was a dedicated public servant for more than fifteen years. Prior to entering government, Paul graduated with honors from Florida State University in Political Communications.