JEJ & Associates, led by Lena Juarez, is a governmental relations consulting firm that has been delivering results in Florida for clients for over twenty years. We have extensive experience bringing our clients success by working with the Florida Legislature, Cabinet and Executive Branch. We are confident that we will provide unmatched professional services.

We have represented a diverse set of clients in the public, private and non-profit sectors, each of whom have contributed to our knowledge and ability to tackle all aspects of their priorities. An acknowledgement of our successes is demonstrated in that most of our clients have remained with our firm for many years. Whether advocating for funding, legislative changes, new legislation, or administrative rules, Lena has excelled at every step of the process because of the relationships she has developed with governmental officials.

We are a lobbying firm providing one-stop services for our clients.

One critical achievement was the passage of legislation which amended the statute governing the Charter County Transportation Surtax, now called the Charter County and Regional Transportation System Surtax. The change allowed all charter counties in Florida to utilize this funding mechanism, via referendum. JEJ & Associates' strategy was to cultivate legislative sponsors in each of the chambers, while simultaneously working with other groups, such as Polk County, to develop a coalition of supporters. After securing sponsors, Lena worked with legislators to explain the priority and its importance for transit agencies. JEJ & Associates developed written materials, coordinated testimony before legislative committees and monitored opponents' activities for parliamentary maneuvers which could affect the outcome. This legislative change was approved and became law.

A Central Florida commercial airport was experiencing a problem with multitudes of birds which interfered with airline traffic due to the inherent dangers of bird strikes. Lena initiated discussions with local legislators, worked with committee staff to write the bill, found sponsors in both chambers, educated legislators on the issue, worked with committee chairs to ensure that the bill would be heard in the referenced committees, visited legislators prior to the bill reaching the chamber floors, and pushed for the governor to sign the bill into law once it was passed. As a result of this, the Airline Safety and Wildlife Protection Act became Florida law and has since served as model legislation for other states on how to deal with the issue.

20+ years

Lena has been appointed to numerous state-wide boards by current and former Senate Presidents and House Speakers.

Lena Juarez is the founder of JEJ & Associates, a governmental consulting firm with offices in Tallahassee, FL and Orlando, FL. She is a graduate of Sophie Newcomb Memorial College of Tulane University and the Reubin O'D. Askew School of Public Administration and Policy at Florida State University.

Lena has been active in politics since a very young age and has served on many local and statewide boards. She has been appointed to numerous statewide boards by current and former Senate Presidents and House Speakers.Lena is a graduate of Leadership Tallahassee and Leadership Florida, which are programs of the local and state Chamber of Commerce. Lena is a member of the Florida Association of Professional Lobbyists.

Lena is a Central Florida native, competes in triathlons and is an avid traveler.