Principle Advantage is unlike many large legal practices with government relations divisions, we are a small government relations firm that provides big results for our clients. We understand that your focus needs to on be building and managing your organization, and you need a partner with the know-how to navigate the complex space of government and public relations. Principle Advantage has built a reputation with clients, colleagues, and elected officials in the business and government space. We match this reputation with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

11-15 years

In 2013, she was chosen to serve on Governor Terence R. McAuliffe's Technology Transition Team, and in 2017 was chosen to serve on Governor Ralph Northam's Commerce and Trade, Energy Workgroup. In 2018, she was a recipient of the Women in Business Award within the Hampton Roads region.

Principle Advantage has built a reputation with colleagues, elected officials, and agencies heads on both sides of the aisle in the business and the state and local government space. We have a vast database of relationships built in the state legislature, executive levels, state agency heads, local government and influencers throughout the state. merge In the high stakes, ever-changing government relations environment, we understand that relationships will get you in the right door, but you need a partner with you that is prepared with a persuasive message powered by facts and sound policy.

We match our reputation and relationships with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

  • We were told by leadership in the House of Delegates and Senate that it would take 5-7 years to pass the legislation we were seeking. We were able have the Governor sign our law after 3 years of work by Principle Advantage. Once Principle Advantage came on-board, they provided the direction, guidance and sheer hard work to master our issue and build the support in the legislature for our very controversial bill. They never stopped working for us and it was this determination that took us over the goal line. - Theresa Champion, President - Virginia Autism Project
  • I worked with Principle Advantage and members of its team over many years. Individually, they were a force to be reckoned with - together they are the team I would want protecting my interests. - Will Sessoms, Former Mayor of Virginia Beach
  • I have worked with Principle Advantage both as part of project teams and when they were representing clients before my organization. They have always listened carefully to input, been very prepared, been very effective at opening doors of and bringing their client's message to key decision makers, delivered on time, and have been a joy to work with. - Steve Walz, Former Director, Virginia Department of Mines, Minerals and Energy
  • CCVID retained Angie Bezik of Principle Advantage to work closely with CCVID leadership and members to develop and implement a robust strategy of outreach and lobbying. She quickly learned our issue and advised on, and implemented a grassroots campaign that engaged Certified Interior Designers from around the state. Additionally, she advised and assisted with the creation of materials and directed our outreach to the Governor's Administration, key members in the House of Delegates, Senate of Virginia and appropriate staff. - Kim Schoenadel, President & CEO of KSA Interiors, Executive Director of CCVID
  • Angie Bezik started her political and public relations career as the Legislative Director for a member of the Virginia House of Delegates. After seven years, she was recruited by a prominent Richmond-based lobbying firm to run its Hampton Roads office. Combining her desire to own her firm with what she saw as a need for more boutique firms in Richmond, Angie founded Principle Advantage Government Relations Group. Angie develops and implements successful strategies for legislation, budget items, and project coordination with an array of clients at the state and local level. She has successfully served clients within the alternative/renewable energy, health, technology, and transportation sectors. She also represents local government and quasi-governmental authorities. Additionally, she works with businesses and organizations to develop strategic plans to enhance their profiles, missions, and branding by making introductions to appropriate businesses, government officials and staff, community leaders, and organizations.Throughout her career, Angie has established solid relationships with local, state, and federal representatives, departments and agencies, and business leaders.

    Principle Advantage is unlike many large legal practices with government relations divisions, we are a small government relations firm that provides big results for our clients. We understand that your focus needs to on be building and managing your organization, and you need a partner with the know-how to navigate the complex space of government and public relations. Principle Advantage has built a reputation with clients, colleagues, and elected officials in the business and government space. We match this reputation with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

    0-5 years

    Prior to Cindy's relocation away from the D.C. metro area and her focus on state policy, Cindy's work on the federal level garnered her with a Campaigns and Elections Magazine Rising Star Award.

    Principle Advantage has built a reputation with colleagues, elected officials, and agencies heads on both sides of the aisle in the business and the state and local government space. We have a vast database of relationships built in the state legislature, executive levels, state agency heads, local government and influencers throughout the state. merge In the high stakes, ever-changing government relations environment, we understand that relationships will get you in the right door, but you need a partner with you that is prepared with a persuasive message powered by facts and sound policy.

    We match our reputation and relationships with solid messaging, legislative knowledge, and a vast network of relationships to deliver results for you.

  • We were told by leadership in the House of Delegates and Senate that it would take 5-7 years to pass the legislation we were seeking. We were able have the Governor sign our law after 3 years of work by Principle Advantage. Once Principle Advantage came on-board, they provided the direction, guidance and sheer hard work to master our issue and build the support in the legislature for our very controversial bill. They never stopped working for us and it was this determination that took us over the goal line. - Theresa Champion, President - Virginia Autism Project
  • I worked with Principle Advantage and members of its team over many years. Individually, they were a force to be reckoned with - together they are the team I would want protecting my interests. - Will Sessoms, Former Mayor of Virginia Beach
  • I have worked with Principle Advantage both as part of project teams and when they were representing clients before my organization. They have always listened carefully to input, been very prepared, been very effective at opening doors of and bringing their client's message to key decision makers, delivered on time, and have been a joy to work with. - Steve Walz, Former Director, Virginia Department of Mines, Minerals and Energy
  • CCVID retained Angie Bezik of Principle Advantage to work closely with CCVID leadership and members to develop and implement a robust strategy of outreach and lobbying. She quickly learned our issue and advised on, and implemented a grassroots campaign that engaged Certified Interior Designers from around the state. Additionally, she advised and assisted with the creation of materials and directed our outreach to the Governor's Administration, key members in the House of Delegates, Senate of Virginia and appropriate staff. - Kim Schoenadel, President & CEO of KSA Interiors, Executive Director of CCVID
  • Cindy DiFranco is a skilled government relations pro with over ten years of experience in the Virginia General Assembly. Cindy brings a diverse field of expertise to Principle Advantage and is adept at engaging legislators, lobbyists and community stakeholders to advance legislative initiatives and issue advocacy campaigns. She has spearheaded policy and grassroots mobilization efforts across a broad range of topics including flooding, gaming, healthcare and transportation.

    Prior to joining Principle Advantage, Cindy served as the Chief of Staff to a senior member of the House of Delegates. Cindy was also the Director of Political Services for a K Street public relations firm in Washington D.C. where she executed large scale voter contact programs for federal candidates and issue advocacy campaigns for Fortune 500 companies before relocating to the Hampton Roads region where she worked on numerous local government and state-level political campaigns.

    Cindy is passionate about mentoring and supporting youth and has served on the Board of Champions for Children to Prevent Child Abuse in Hampton Roads.