After a lengthy career as a policymaker in government and an administrative lawyer who litigated against government, Paul Bradshaw founded Southern Strategy Group in 1999. Paul's work often strayed from the arcana of policy to the less staid world of political campaigns. In the political realm, Paul worked on several successful statewide campaigns including Jeb Bush's first successful gubernatorial campaign. With a background in Florida government, Paul has dealt with a broad range of major public policy initiatives, including those directed at development, environmental protection, and public education.

Between 1986 and 1990, Paul served in the Martinez Administration as the chief cabinet aide to the Governor, the director of the state's growth management program, and as the director of the Office of Policy and Budget. In those roles Paul was instrumental in advancing Florida's environmental and growth management programs. In 1998, working with then-candidate Jeb Bush, Paul was instrumental in crafting the education plan that ultimately completely re-engineered the K-12 system in Florida. Paul frequently writes speeches for candidates and elected officials, and during the course of his career has authored inaugural addresses and State of the State speeches for three governors.

Paul's broad exposure to both the mechanics of government and bare-knuckled politics give him a rare ability to grasp the policy and political implications of lobbying issues.

15-20 years

National Children's Alliance, Bud Cramer Award
Florida Bar, Family Law Section, Legislative Achievement
Kristi House Service, Former President Service Award

SSG has won numerous fundraising awards and recognitions
Managing Partner, Miami office, The Southern Group
Chairman, Republican Party of Miami-Dade County
Executive Board, Republican Party of Florida

Nelson D. Diaz concentrates his practice on government and community relations. Nelson has successfully represented local governments, businesses, trade associations and other corporate clients before the Florida legislative and executive branches of government. Nelson has become one of Florida's young rising stars since serving as Chief Legislative Aide to the Former Speaker of the Florida House of Representatives, and now United States Senator, Marco Rubio.

In addition, Nelson has successfully represented corporate entities before the Miami-Dade County Board of County Commissioners, numerous Miami-Dade County agencies and departments, the City of Miami, the City of Hialeah, and several other municipal governments and authorities in Miami-Dade County. In addition to government relations, Nelson has successfully guided many corporate clients entering the South Florida market, providing community relations services. By advising new entrants to the market on who the key players are, which organizations to join, and how to navigate the local political waters, Nelson has assisted many clients successfully enter the South Florida and Miami markets.

Nelson began his political career as a volunteer in the 1996 Presidential campaign in Florida where he and many other young leaders, including now U.S. Senator Marco Rubio, State Senator Anitere Flores, Lt. Governor Carlos Lopez-Cantera, and many other now-elected officials, worked hard to build a strong Republican Party base in South Florida. Since then, Nelson has worked on countless political campaigns in Florida from federal races for Presidential and U.S. Senate, to state races for Governor, Cabinet offices, Florida House of Representatives, and Florida Senate, as well as many local government campaigns for county commission, city councils, and mayor's races. Nelson has also been active in various business and civic organizations locally, and counts many legislators, party officials, and legislative leaders among his personal friends. As a result of Nelson's service with U.S. Senator Rubio and his involvement in many campaigns, Nelson has established an extensive network of key contacts in Miami-Dade County and within the Florida Legislature. In fact, Nelson currently serves as the Chairman of the Republican Party of Miami-Dade County and serves on the executive board of the Republican Party of Florida.

Active in the local community, Nelson served on the City of Miami's Historical and Environmental Preservation Board, protecting the city's historical and environmental treasures, as well as the Miami-Dade County Community Council of West Kendall, a local land use and zoning board. Additionally, Nelson serves as the Immediate Past President of the Board of Directors for Kristi House, Miami-Dade County's child advocacy center for child victims of sexual abuse and human trafficking as well as the Board of Directors of the Good Government Initiative, a bi-partisan organization dedicated to cultivating leaders of excellence in South Florida. Recently, Florida Governor Rick Scott appointed Nelson to the statewide Children and Youth Cabinet for his service and advocacy on behalf of Florida's children.

Nelson attended Florida International University, where he earned his Bachelor's degree in International Relations, with a Certificate in Latin American and Caribbean Studies, as well as minors in Political Science and Geography. Nelson graduated from the University of Florida, College of Law, cum laude, and was admitted to the Florida Bar in 2004.

Edgar Castro's core business is government affairs, community relations, and lobbying in Miami-Dade County and Tallahassee, Florida. As an expert in the public policy process at the municipal, county, and state levels, Edgar assists his clients in navigating their way through the ever-increasing maze of legislative and regulatory challenges to achieve their goals and objectives.

Edgar has successfully advocated for issues addressing the needs of businesses, trade associations, municipalities, and the Florida Bar before Florida's executive and legislative branches, administrative and regulatory agencies, Miami-Dade County, and a number of the municipalities therein. Edgar's clients rely on him to develop and implement offensive and defensive political strategies to successfully negotiate legislative provisions on their behalf. Edgar has advocated for his clients on issues relating to transportation, family law, gaming, telecommunications, financial services, emergency management, intellectual property, and energy. Additionally, Edgar assists his clients with their relationships within the Hispanic community by developing a strategic plan of engagement, while also facilitating access to important elected leaders and stakeholders in the Hispanic community.

Edgar began his political career in Tallahassee, working in the Governor's Office as a Legislative Assistant, for the Florida House of Representatives. Edgar's experience in this role taught him the intricacies of the legislative processes and committee procedures, helping him build strong ties to staff and members of both chambers and parties. Throughout his career, Edgar has worked on numerous political campaigns in Florida, including candidates in the U.S. House and Senate, Florida House of Representatives and Senate, and the Miami-Dade Board of County Commissioners.

In addition to his experiences in Tallahassee, Edgar worked in Washington, DC as a public policy consultant for a government relations and consulting company. There, Edgar was responsible for researching and analyzing Florida and federal legislative actions and making recommendations to help clients effectively respond to governmental opportunities while avoiding potential risks.

David Browning is one of Florida's top political campaign operatives. David has worked with Florida's most powerful elected officials and brings a new dimension to Southern Strategy Group's team of lobbyists in Tallahassee. David was instrumental in raising millions of dollars for campaign war chests in the 2010 election cycle for Governor Rick Scott. David also worked for Chief Financial Officer Jeff Atwater and Agriculture Commissioner Adam Putnam and set fundraising records for those campaigns. Fundraiser, strategist, and confidante, David is among a handful of insiders who help guide candidates to victory in Florida.

David has been equally busy helping the legislative branch. David served as the chief fundraiser for Speaker Dean Cannon. David's responsibilities included raising money for Speaker Cannon's personal campaign, as well as working with House leadership to raise money for the House Republican Caucus. Through these efforts, the Florida House returned 81 republican members giving them a supermajority.

In the Florida Senate David represented Senate President Mike Haridopolos and Senate Majority Leader Andy Gardiner. David worked with Senator John Thrasher who was elected in a highly contested special election. David brings his unique expertise to the Tallahassee team and offers our clients unprecedented insight into the workings of state government.

David is a graduate of Florida State University with a degree in Political Science.

Chris joined the firm in November of 2000 after serving seven years in Florida government. During this time, Chris served as the Assistant to the Chief of Staff and the Deputy Chief of Staff to former Florida Governor Jeb Bush. Prior to serving in Governor Bush's administration, Chris served as the Deputy Chief of Staff, Deputy Legislative Director, and Special Assistant to former Florida Education Commissioner and former Florida Lt. Governor Frank T. Brogan. Chris also served as a legislative aide in the Florida House of Representatives. Throughout the years, Chris has worked on various state and local campaigns, including the 1998 and 2002 Bush/Brogan gubernatorial campaigns.

A devoted community activist, Chris was a finalist for Volunteer of the Year in 2007. Chris has served on the Board of Directors for the Mary Brogan Museum of Art and Science, where he served for two years as Chairman, the Board of Directors for the United Way of the Big Bend, and the Board of Directors for the Greater Tallahassee Chamber of Commerce. Chris is currently the Chairman of the Florida Network of Youth and Family Services, a not-for-profit statewide association representing agencies which serve homeless, runaway, and troubled youth. Chris also serves on the local advisory board for Hancock Bank and is a member of the Board of Trustees for the Maclay School. Chris was recently appointed by Tallahassee Mayor Andrew Gillum to the Tallahassee Downtown Improvement Authority, an entity created by the Florida Legislature to promote the business and hospitality interests of downtown Tallahassee.

A native of Fort Myers, Florida, Chris Dudley graduated from the University of South Florida in 1993 with a Bachelor's degree in Political Science. Chris, his wife Susanne, and their two sons live in Tallahassee.

Rachel Cone joins Southern Strategy Group after more than a decade of service in the highest levels of local and state governments. Rachel served as the Interim Secretary for the Florida Department of Transportation (FDOT), where she successfully shepherded the department's policy agenda and $11 billion budget across the finish line of the 2017 legislative session.

During her time at FDOT she also served as the Assistant Secretary for Finance and Administration, overseeing the offices of work program and budget, finance, procurement, technology, human resources, performance management and other administrative functions. She managed three of the largest transportation work programs in state history and represented the department in front of the U.S. Department of Transportation, the U.S. Treasury, Fitch and Moody's rating agencies.

Rachel also directed changes to how the department finances the work program, and successfully advocated for statutory changes that resulted in a new financing vehicle for the department. This allows the department to fund additional, major transportation projects at a lower cost. She also oversaw the reorganization of the department's technology offices, which resulted in a culture shift for the department in how it prioritizes, spends and manages transportation-specific and traditional technologies.

In 2012, Governor Rick Scott appointed Rachel to serve as his Deputy Chief of Staff, where she was responsible for advising him on statewide issues, appointments to boards and commissions and providing guidance and direction to 14 state and quasi-governmental agencies on operational and management issues, including policy, budget, communication, legislative strategy and agency priorities. Those agencies were the Departments of Business and Professional Regulation, Citrus, Emergency Management, Economic Opportunity, Environmental Protection (and Water Management Districts) and Transportation. Also included under her purview were Florida Wildlife Commission, Space Florida, Visit Florida, Volunteer Florida and CareerSource Florida.

Rachel previously served as the External Affairs Director for the Florida Department of Environmental Protection where she directed planning and statewide communications strategies for the department, and coordinated communications efforts with Florida's five water management districts. This included topics such as renewed water management district oversight, various departmental restructuring, the health of Florida's springs, Governor Scott's Everglades Restoration Strategies plan and Florida's ongoing recovery after the 2010 Deepwater Horizon oil spill.

Prior to her family's move to Tallahassee, Rachel served on the executive leadership team in the Mayor John Peyton administration in Jacksonville. Rachel began her career as a military reporter at the Florida Times-Union.

Rachel is a proud graduate of Auburn University. She and her family are active members of Trinity United Methodist Church, and Rachel serves as a member of the Board of Trustees at Holy Comforter Episcopal School in Tallahassee.

20+ years

Member, Board of Directors, Virginia Chamber of Commerce, 2019-present

Member, RVA-Hampton Roads Collaborative, 2019-present

Member, Virginia Early Childhood Foundation Advisors Council, 2019-present

Member, Transatlantic Business Investment Council Advisory Board, 2019-present

Member, Chamber RVA Richmond Marine Terminal Task Force, 2016-2017

Member, 1999-present; Legislative Chair, 2000-present; Board of Directors, 2002-2004, Virginia Economic Developers Association

Member, 2008-present; Vice President of Membership, 2012, National Council for Public Private Partnerships

Member, International Economic Development Council, 2008-present

Member, 2014-present; Chairman, Marketing Committee, 2015; Board Advisor, 2016, Site Selectors Guild

Member, 2015-present; Business Facilities LiveXchange Advisory Board

Member, Working Group on Revisions to the Model PPEA Guidelines, 2005-present

Member, Infrastructure Working Group, Attorney General's Regulatory Reform Commission, 2008-2009

Board of Directors, Richmond Metropolitan Convention & Visitors Bureau, 2003-2009

Co-Chair; 10th Reunion Gift Committee Member, 2002-2003; 15th Reunion Gift Committee Member, 2008; 20th Reunion Gift Committee Co-chair, 2012-2013, The Fund for William and Mary

Member, PPEA Ethical and Conflicts Working Group to the HJR 186 Subcommittee, 2005

Associate Member, Virginia Road and Transportation Builders Association, 2001-2005

Board of Directors, Oaks at Crossridge Homeowners Association, 2004-2005

Member, 1993-1998; Vice Chair, 1997, Young Guarde Council of the Society of the Alumni of the College of William and Mary

Member, Advisory Committee on the Center of Innovative Technology to the Joint Commission on Technology and Science, 2002-2003

Chris Lloyd leads the McGuireWoods Consulting infrastructure and economic development team where he specializes in site selection and economic development incentives negotiations. Since 1998, Chris has worked on dozens of high profile, corporate expansions and relocations across the country. Chris has also worked closely with clients on numerous public-private partnership projects for transportation and other infrastructure, and played a leading role in the development and passage of Virginia's public-private partnership laws, which have since become model legislation for use in other states.

Prior to joining McGuireWoods Consulting, Chris served for nearly five years in the Office of the Secretary of Commerce and Trade under Virginia Governors Allen and Wilder. In this position, he was responsible for legislative, budgetary, and regulatory coordination and development within that Secretariat which managed the state's economic development programs.

Chris graduated from the College of William & Mary in 1993. He lives in Richmond with his wife, Megan, and children, Ryan and Meredith.