After a lengthy career as a policymaker in government and an administrative lawyer who litigated against government, Paul Bradshaw founded Southern Strategy Group in 1999. Paul's work often strayed from the arcana of policy to the less staid world of political campaigns. In the political realm, Paul worked on several successful statewide campaigns including Jeb Bush's first successful gubernatorial campaign. With a background in Florida government, Paul has dealt with a broad range of major public policy initiatives, including those directed at development, environmental protection, and public education.

Between 1986 and 1990, Paul served in the Martinez Administration as the chief cabinet aide to the Governor, the director of the state's growth management program, and as the director of the Office of Policy and Budget. In those roles Paul was instrumental in advancing Florida's environmental and growth management programs. In 1998, working with then-candidate Jeb Bush, Paul was instrumental in crafting the education plan that ultimately completely re-engineered the K-12 system in Florida. Paul frequently writes speeches for candidates and elected officials, and during the course of his career has authored inaugural addresses and State of the State speeches for three governors.

Paul's broad exposure to both the mechanics of government and bare-knuckled politics give him a rare ability to grasp the policy and political implications of lobbying issues.

Rachel Cone joins Southern Strategy Group after more than a decade of service in the highest levels of local and state governments. Rachel served as the Interim Secretary for the Florida Department of Transportation (FDOT), where she successfully shepherded the department's policy agenda and $11 billion budget across the finish line of the 2017 legislative session.

During her time at FDOT she also served as the Assistant Secretary for Finance and Administration, overseeing the offices of work program and budget, finance, procurement, technology, human resources, performance management and other administrative functions. She managed three of the largest transportation work programs in state history and represented the department in front of the U.S. Department of Transportation, the U.S. Treasury, Fitch and Moody's rating agencies.

Rachel also directed changes to how the department finances the work program, and successfully advocated for statutory changes that resulted in a new financing vehicle for the department. This allows the department to fund additional, major transportation projects at a lower cost. She also oversaw the reorganization of the department's technology offices, which resulted in a culture shift for the department in how it prioritizes, spends and manages transportation-specific and traditional technologies.

In 2012, Governor Rick Scott appointed Rachel to serve as his Deputy Chief of Staff, where she was responsible for advising him on statewide issues, appointments to boards and commissions and providing guidance and direction to 14 state and quasi-governmental agencies on operational and management issues, including policy, budget, communication, legislative strategy and agency priorities. Those agencies were the Departments of Business and Professional Regulation, Citrus, Emergency Management, Economic Opportunity, Environmental Protection (and Water Management Districts) and Transportation. Also included under her purview were Florida Wildlife Commission, Space Florida, Visit Florida, Volunteer Florida and CareerSource Florida.

Rachel previously served as the External Affairs Director for the Florida Department of Environmental Protection where she directed planning and statewide communications strategies for the department, and coordinated communications efforts with Florida's five water management districts. This included topics such as renewed water management district oversight, various departmental restructuring, the health of Florida's springs, Governor Scott's Everglades Restoration Strategies plan and Florida's ongoing recovery after the 2010 Deepwater Horizon oil spill.

Prior to her family's move to Tallahassee, Rachel served on the executive leadership team in the Mayor John Peyton administration in Jacksonville. Rachel began her career as a military reporter at the Florida Times-Union.

Rachel is a proud graduate of Auburn University. She and her family are active members of Trinity United Methodist Church, and Rachel serves as a member of the Board of Trustees at Holy Comforter Episcopal School in Tallahassee.

Sydney Ridley brings years of legislative and political experience to Southern Strategy Group's Tampa Bay office. Sydney spent the past four years as the Chief Legislative Aide to House Majority Leader Dana Young, where she directed all priority policy and budget initiatives. Sydney's time as staff was at the highest level of the Florida House of Representatives, and she brings unmatched relationships with legislative staff, agency heads, and elected officials.

A political pro in Tampa Bay with extensive campaign management experience, Sydney guided Senator Dana Young to successive electoral victories in the Florida House and spearheaded her subsequent election to the Florida Senate. Sydney's political expertise, particularly in the Tampa Bay area, serves as a great strategic asset to our clients. In addition to her work with Senator Young, Sydney has served as both a political director and a field director on various Congressional and State Senate campaigns.

Born and raised in Tampa, Sydney is a third-generation Floridian, a graduate of the University of Virginia, a Florida Gator at heart, and a lover of history, golf, music, and football.

Chris joined the firm in November of 2000 after serving seven years in Florida government. During this time, Chris served as the Assistant to the Chief of Staff and the Deputy Chief of Staff to former Florida Governor Jeb Bush. Prior to serving in Governor Bush's administration, Chris served as the Deputy Chief of Staff, Deputy Legislative Director, and Special Assistant to former Florida Education Commissioner and former Florida Lt. Governor Frank T. Brogan. Chris also served as a legislative aide in the Florida House of Representatives. Throughout the years, Chris has worked on various state and local campaigns, including the 1998 and 2002 Bush/Brogan gubernatorial campaigns.

A devoted community activist, Chris was a finalist for Volunteer of the Year in 2007. Chris has served on the Board of Directors for the Mary Brogan Museum of Art and Science, where he served for two years as Chairman, the Board of Directors for the United Way of the Big Bend, and the Board of Directors for the Greater Tallahassee Chamber of Commerce. Chris is currently the Chairman of the Florida Network of Youth and Family Services, a not-for-profit statewide association representing agencies which serve homeless, runaway, and troubled youth. Chris also serves on the local advisory board for Hancock Bank and is a member of the Board of Trustees for the Maclay School. Chris was recently appointed by Tallahassee Mayor Andrew Gillum to the Tallahassee Downtown Improvement Authority, an entity created by the Florida Legislature to promote the business and hospitality interests of downtown Tallahassee.

A native of Fort Myers, Florida, Chris Dudley graduated from the University of South Florida in 1993 with a Bachelor's degree in Political Science. Chris, his wife Susanne, and their two sons live in Tallahassee.

Oscar Anderson, a native of Central Florida, has extensive background in government. Prior to joining Southern Strategy Group, Oscar served at the highest capacities in the Florida legislative and executive branches on the local, state, and federal levels. Oscar became a government expert that understands firsthand how to move bureaucracy to effect change. After more than a decade of government service, Oscar was dubbed "politically connected" by the St. Petersburg Times.

From 1998 to 2000, Oscar served as the chief lobbyist for Orange County Chairman Mel Martinez. In 2000, when President Bush asked Chairman Martinez to serve as U.S. Department of Housing and Urban Development (HUD) Secretary, Oscar moved to Washington, DC. As an integral part of Secretary Martinez's senior staff, Oscar managed the Congressional office and later was promoted to Deputy Chief of Staff. Oscar specialized in the appropriations process and negotiated the passage of $75 million for the Administration's American Dream Downpayment Initiative. Returning to Florida was important to Oscar, and in 2003, he was offered a position as Chief of Staff and Assistant Secretary at the Department of Community Affairs (DCA). During Oscar's tenure at DCA, he directed passage of the landmark Wekiva Parkway and Protection Act legislation and had a key role in the passage of the first overhaul to the state's growth management laws in 20 years.

For almost a decade, Oscar has represented hundreds of businesses at the local and state level of Florida government, specializing in government budgets/appropriations, procurement, and land use matters. Oscar is an active member of the Florida Wildlife Corridor. Oscar lives in Orlando with his wife Carin and their three children.

A leader within Florida's government relations arena, Mercer Fearington, Jr. has been representing clients before the executive and legislative branches of Florida government since the mid-1990's. Mercer is the past Chairman of the Florida Agricultural Coalition and is a graduate of the Wedgworth Leadership Institute for Agriculture -- an affiliate of the Institute of Food and Agriculture and Sciences at the University of Florida. Mercer is a graduate of Mercer University.

Mercer lives in Tallahassee with his wife, Lindsey, and their three daughters.

David Browning is one of Florida's top political campaign operatives. David has worked with Florida's most powerful elected officials and brings a new dimension to Southern Strategy Group's team of lobbyists in Tallahassee. David was instrumental in raising millions of dollars for campaign war chests in the 2010 election cycle for Governor Rick Scott. David also worked for Chief Financial Officer Jeff Atwater and Agriculture Commissioner Adam Putnam and set fundraising records for those campaigns. Fundraiser, strategist, and confidante, David is among a handful of insiders who help guide candidates to victory in Florida.

David has been equally busy helping the legislative branch. David served as the chief fundraiser for Speaker Dean Cannon. David's responsibilities included raising money for Speaker Cannon's personal campaign, as well as working with House leadership to raise money for the House Republican Caucus. Through these efforts, the Florida House returned 81 republican members giving them a supermajority.

In the Florida Senate David represented Senate President Mike Haridopolos and Senate Majority Leader Andy Gardiner. David worked with Senator John Thrasher who was elected in a highly contested special election. David brings his unique expertise to the Tallahassee team and offers our clients unprecedented insight into the workings of state government.

David is a graduate of Florida State University with a degree in Political Science.

11-15 years

James H. McFaddin comes to Southern Strategy Group from Health Management Associates (now Community Health Systems), a Fortune 500 hospital company with over 200 hospitals in 29 states, where he served as Director of Government Affairs. James was responsible for representing the company's interests in Washington, DC, state capitals including Tallahassee, and in front of state health care agencies and local governments.

Prior to joining Health Management Associates, James served as Chief of Staff for the Florida Agency for Health Care Administration (Agency). As Chief of Staff, James was involved in the management and operations of the Agency including the Florida Medicaid Program, the regulation of Florida's health care facilities, and oversight of the Agency's $20 billion budget.

During this time, James was also appointed by the Governor to manage the state's federally-mandated health information exchange activities as Florida's Health Information Technology Coordinator.

Prior to being named Chief of Staff, James served as the Agency's Legislative Affairs Director.Before joining the Agency, James served as the Deputy Director of Legislative Affairs for the Executive Office of the Governor where he worked to develop and coordinate passage of the Governor's legislative and budget priorities.

James has also served as a Senior Analyst in the Florida Senate specializing in health care, criminal justice, and agricultural issues.

A native of South Carolina, James graduated from Emory University in Atlanta, Georgia, where he earned Bachelor of Arts degrees in Economics and Political Science.