Sydney Ridley brings years of legislative and political experience to Southern Strategy Group's Tampa Bay office. Sydney spent the past four years as the Chief Legislative Aide to House Majority Leader Dana Young, where she directed all priority policy and budget initiatives. Sydney's time as staff was at the highest level of the Florida House of Representatives, and she brings unmatched relationships with legislative staff, agency heads, and elected officials.

A political pro in Tampa Bay with extensive campaign management experience, Sydney guided Senator Dana Young to successive electoral victories in the Florida House and spearheaded her subsequent election to the Florida Senate. Sydney's political expertise, particularly in the Tampa Bay area, serves as a great strategic asset to our clients. In addition to her work with Senator Young, Sydney has served as both a political director and a field director on various Congressional and State Senate campaigns.

Born and raised in Tampa, Sydney is a third-generation Floridian, a graduate of the University of Virginia, a Florida Gator at heart, and a lover of history, golf, music, and football.

Laura Boehmer brings a wide range of experience in local, state, and federal policy to Southern Strategy Group's Tampa Bay office. Having worked in and around government for over 16 years, Laura has assisted elected officials, community organizations, governments, and businesses in achieving their goals.

Prior to joining Southern Strategy Group, Laura served as the chief lobbyist for the City of St. Petersburg (City). Laura was responsible for all policy and appropriation issues. In that role, Laura directed the federal appropriations process for the City and succeeded in securing millions of dollars in federal grants and earmarks. In addition to her federal work for the City, Laura was also responsible for developing, strategizing, and advocating for the City's State Legislative Program and was also instrumental in the creation and implementation of the City's Sustainability Program.

In her role at the City, Laura served as staff for former Mayor Rick Baker in his roles as the Chairman of the Century Commission of a Sustainable Florida, Vice Chair of the Governor's Action Team on Energy and Climate Change, and Group Leader of Governor Crist's Transition Team. This experience gave Laura extensive exposure to numerous policy issues and the opportunity to build statewide relationships with political and business leaders.

Prior to working for the City, Laura served as legislative staff in the Florida House of Representatives. Laura also worked for a private lobbying firm representing clients on a wide variety of issues. Laura has staffed and volunteered on various campaigns and worked with a national corporation on nation-wide grass roots efforts to pass legislation. Having analyzed patterns of Congress and maintained PAC communications between a corporate government relations department and PAC members, Laura is well versed in the political efforts of both private and public sectors.

David Shepp joins Southern Strategy Group after leading Florida Strategic Group, a full-service government affairs consulting firm, for 13 years. David provides services to state and local governments, businesses, educational institutions, economic development entities, national companies, and statewide trade associations. Activities include legislative and agency monitoring and advocacy, research and analysis, resource development and strategic communications. Throughout his years lobbying, David has secured tens of millions of dollars for clients in the Florida budget.

With a Bachelor of Arts degree in Political Science from Florida State University, David started his practical experience in Florida politics in 1996. David learned the intricacies of the Florida Legislature while assisting the lobbying efforts for multiple clients of the Fowler White Law Firm. Later that year, David accepted a position as a field representative with the Republican Party acting as a liaison to Central Florida candidates, including then-candidate Adam Putnam.

After Rep. Putnam's 1996 campaign, David was retained in the position of Legislative Assistant where he enjoyed four years of relationship building both in Polk County and in Tallahassee before managing now-Commissioner of Agriculture Putnam's victorious Congressional campaign in 2000.

David is skilled at developing, maintaining, and strengthening relationships essential to governmental representation before the Legislature and state agencies. David works very closely with the DeSoto, Charlotte, Hardee, Highlands, Hillsborough, Manatee, Osceola, Pasco, Pinellas, Polk, and Sarasota legislative delegations.

In addition to his comprehensive institutional knowledge of the Florida Legislature, David enjoys personal and professional relationships with legislative leaders and key Chairmen and Chairwomen at every level of the legislative committee structure. David also enjoys strong working relationships with many of the staff behind the scenes of public policymaking.

11-15 years

James H. McFaddin comes to Southern Strategy Group from Health Management Associates (now Community Health Systems), a Fortune 500 hospital company with over 200 hospitals in 29 states, where he served as Director of Government Affairs. James was responsible for representing the company's interests in Washington, DC, state capitals including Tallahassee, and in front of state health care agencies and local governments.

Prior to joining Health Management Associates, James served as Chief of Staff for the Florida Agency for Health Care Administration (Agency). As Chief of Staff, James was involved in the management and operations of the Agency including the Florida Medicaid Program, the regulation of Florida's health care facilities, and oversight of the Agency's $20 billion budget.

During this time, James was also appointed by the Governor to manage the state's federally-mandated health information exchange activities as Florida's Health Information Technology Coordinator.

Prior to being named Chief of Staff, James served as the Agency's Legislative Affairs Director.Before joining the Agency, James served as the Deputy Director of Legislative Affairs for the Executive Office of the Governor where he worked to develop and coordinate passage of the Governor's legislative and budget priorities.

James has also served as a Senior Analyst in the Florida Senate specializing in health care, criminal justice, and agricultural issues.

A native of South Carolina, James graduated from Emory University in Atlanta, Georgia, where he earned Bachelor of Arts degrees in Economics and Political Science.

David Browning is one of Florida's top political campaign operatives. David has worked with Florida's most powerful elected officials and brings a new dimension to Southern Strategy Group's team of lobbyists in Tallahassee. David was instrumental in raising millions of dollars for campaign war chests in the 2010 election cycle for Governor Rick Scott. David also worked for Chief Financial Officer Jeff Atwater and Agriculture Commissioner Adam Putnam and set fundraising records for those campaigns. Fundraiser, strategist, and confidante, David is among a handful of insiders who help guide candidates to victory in Florida.

David has been equally busy helping the legislative branch. David served as the chief fundraiser for Speaker Dean Cannon. David's responsibilities included raising money for Speaker Cannon's personal campaign, as well as working with House leadership to raise money for the House Republican Caucus. Through these efforts, the Florida House returned 81 republican members giving them a supermajority.

In the Florida Senate David represented Senate President Mike Haridopolos and Senate Majority Leader Andy Gardiner. David worked with Senator John Thrasher who was elected in a highly contested special election. David brings his unique expertise to the Tallahassee team and offers our clients unprecedented insight into the workings of state government.

David is a graduate of Florida State University with a degree in Political Science.

A leader within Florida's government relations arena, Mercer Fearington, Jr. has been representing clients before the executive and legislative branches of Florida government since the mid-1990's. Mercer is the past Chairman of the Florida Agricultural Coalition and is a graduate of the Wedgworth Leadership Institute for Agriculture -- an affiliate of the Institute of Food and Agriculture and Sciences at the University of Florida. Mercer is a graduate of Mercer University.

Mercer lives in Tallahassee with his wife, Lindsey, and their three daughters.

Seth McKeel recently concluded a long and distinguished career in public service that began in 2000 with his election to the Lakeland City Commission at the age of 24. Seth was elected to the Florida House of Representatives in 2006 and re-elected subsequently until the conclusion of his eight year term limit in November of 2014. A Tampa Bay area native, Seth's among the fifth generation in his family to call Florida home.

Early in his legislative career, Seth tackled tough issues including higher education reform as well as energy, agriculture, and natural resources policy. A strong commitment to fiscal responsibility earned Seth the trust of House Speaker Will Weatherford. In 2012 the Speaker tapped Seth to be the Chairman of the Appropriations Committee where he led the Florida House's efforts to balance the $77 billion budget of the third largest state in the Union. Under his leadership Florida maintained AAA bond rating and set aside more than $3 billion in healthy reserves.

As a former City Commissioner, Seth understands regional issues and excels at achieving local consensus. Legislative colleagues trusted Seth to chair the Polk County Legislative Delegation, Hillsborough County Legislative Delegation for two years in a row, and larger 9-county Bay Area Legislative Delegation.

A graduate of the University of Florida (UF), Seth recently was awarded the Presidential Medallion, one of the university's highest awards, for his contributions and service to UF and higher education in our state. Seth is a Graduate of Leadership Florida, Leadership Lakeland, and a member of Florida Blue Key -- "Florida's oldest and most prestigious Leadership Honorary since 1923."

Seth credits the YMCA's Youth in Government program for sparking his interest in public service and his respect for civic engagement. Seth has a knack for solving problems and excels at building relationships.

Seth proudly serves on the Board of Directors of the Fish and Wildlife Foundation of Florida and is a member of Leadership Florida's West Central Florida Regional Council.

Seth and his wife Kim, who's also a Tampa Bay native, live in Lakeland with their two children Seth, III and Caroline.

Chris joined the firm in November of 2000 after serving seven years in Florida government. During this time, Chris served as the Assistant to the Chief of Staff and the Deputy Chief of Staff to former Florida Governor Jeb Bush. Prior to serving in Governor Bush's administration, Chris served as the Deputy Chief of Staff, Deputy Legislative Director, and Special Assistant to former Florida Education Commissioner and former Florida Lt. Governor Frank T. Brogan. Chris also served as a legislative aide in the Florida House of Representatives. Throughout the years, Chris has worked on various state and local campaigns, including the 1998 and 2002 Bush/Brogan gubernatorial campaigns.

A devoted community activist, Chris was a finalist for Volunteer of the Year in 2007. Chris has served on the Board of Directors for the Mary Brogan Museum of Art and Science, where he served for two years as Chairman, the Board of Directors for the United Way of the Big Bend, and the Board of Directors for the Greater Tallahassee Chamber of Commerce. Chris is currently the Chairman of the Florida Network of Youth and Family Services, a not-for-profit statewide association representing agencies which serve homeless, runaway, and troubled youth. Chris also serves on the local advisory board for Hancock Bank and is a member of the Board of Trustees for the Maclay School. Chris was recently appointed by Tallahassee Mayor Andrew Gillum to the Tallahassee Downtown Improvement Authority, an entity created by the Florida Legislature to promote the business and hospitality interests of downtown Tallahassee.

A native of Fort Myers, Florida, Chris Dudley graduated from the University of South Florida in 1993 with a Bachelor's degree in Political Science. Chris, his wife Susanne, and their two sons live in Tallahassee.

Rachel Cone joins Southern Strategy Group after more than a decade of service in the highest levels of local and state governments. Rachel served as the Interim Secretary for the Florida Department of Transportation (FDOT), where she successfully shepherded the department's policy agenda and $11 billion budget across the finish line of the 2017 legislative session.

During her time at FDOT she also served as the Assistant Secretary for Finance and Administration, overseeing the offices of work program and budget, finance, procurement, technology, human resources, performance management and other administrative functions. She managed three of the largest transportation work programs in state history and represented the department in front of the U.S. Department of Transportation, the U.S. Treasury, Fitch and Moody's rating agencies.

Rachel also directed changes to how the department finances the work program, and successfully advocated for statutory changes that resulted in a new financing vehicle for the department. This allows the department to fund additional, major transportation projects at a lower cost. She also oversaw the reorganization of the department's technology offices, which resulted in a culture shift for the department in how it prioritizes, spends and manages transportation-specific and traditional technologies.

In 2012, Governor Rick Scott appointed Rachel to serve as his Deputy Chief of Staff, where she was responsible for advising him on statewide issues, appointments to boards and commissions and providing guidance and direction to 14 state and quasi-governmental agencies on operational and management issues, including policy, budget, communication, legislative strategy and agency priorities. Those agencies were the Departments of Business and Professional Regulation, Citrus, Emergency Management, Economic Opportunity, Environmental Protection (and Water Management Districts) and Transportation. Also included under her purview were Florida Wildlife Commission, Space Florida, Visit Florida, Volunteer Florida and CareerSource Florida.

Rachel previously served as the External Affairs Director for the Florida Department of Environmental Protection where she directed planning and statewide communications strategies for the department, and coordinated communications efforts with Florida's five water management districts. This included topics such as renewed water management district oversight, various departmental restructuring, the health of Florida's springs, Governor Scott's Everglades Restoration Strategies plan and Florida's ongoing recovery after the 2010 Deepwater Horizon oil spill.

Prior to her family's move to Tallahassee, Rachel served on the executive leadership team in the Mayor John Peyton administration in Jacksonville. Rachel began her career as a military reporter at the Florida Times-Union.

Rachel is a proud graduate of Auburn University. She and her family are active members of Trinity United Methodist Church, and Rachel serves as a member of the Board of Trustees at Holy Comforter Episcopal School in Tallahassee.

After a lengthy career as a policymaker in government and an administrative lawyer who litigated against government, Paul Bradshaw founded Southern Strategy Group in 1999. Paul's work often strayed from the arcana of policy to the less staid world of political campaigns. In the political realm, Paul worked on several successful statewide campaigns including Jeb Bush's first successful gubernatorial campaign. With a background in Florida government, Paul has dealt with a broad range of major public policy initiatives, including those directed at development, environmental protection, and public education.

Between 1986 and 1990, Paul served in the Martinez Administration as the chief cabinet aide to the Governor, the director of the state's growth management program, and as the director of the Office of Policy and Budget. In those roles Paul was instrumental in advancing Florida's environmental and growth management programs. In 1998, working with then-candidate Jeb Bush, Paul was instrumental in crafting the education plan that ultimately completely re-engineered the K-12 system in Florida. Paul frequently writes speeches for candidates and elected officials, and during the course of his career has authored inaugural addresses and State of the State speeches for three governors.

Paul's broad exposure to both the mechanics of government and bare-knuckled politics give him a rare ability to grasp the policy and political implications of lobbying issues.

Brian Bautista advocates on behalf of his clients before the legislative and executive branches of Florida government and has experience acting as statewide spokesman and point of contact for clients. Brian has resided in Florida's capital city for over a decade, and his work spans the gambit from local initiatives to a statewide Senate campaign.

Brian received both a bachelor's degree in political science and a law degree from Florida State University. Brian uses his legal expertise and political acumen to successfully represent clients on some of the highest profile issues in Florida, in the technology, education, healthcare, and energy industries.

Brian has been named one of Florida's 30 Under 30 by Florida Politics and a NextGeneration Rising Star by Influence Magazine

15-20 years

National Children's Alliance, Bud Cramer Award
Florida Bar, Family Law Section, Legislative Achievement
Kristi House Service, Former President Service Award

SSG has won numerous fundraising awards and recognitions
Managing Partner, Miami office, The Southern Group
Chairman, Republican Party of Miami-Dade County
Executive Board, Republican Party of Florida

Nelson D. Diaz concentrates his practice on government and community relations. Nelson has successfully represented local governments, businesses, trade associations and other corporate clients before the Florida legislative and executive branches of government. Nelson has become one of Florida's young rising stars since serving as Chief Legislative Aide to the Former Speaker of the Florida House of Representatives, and now United States Senator, Marco Rubio.

In addition, Nelson has successfully represented corporate entities before the Miami-Dade County Board of County Commissioners, numerous Miami-Dade County agencies and departments, the City of Miami, the City of Hialeah, and several other municipal governments and authorities in Miami-Dade County. In addition to government relations, Nelson has successfully guided many corporate clients entering the South Florida market, providing community relations services. By advising new entrants to the market on who the key players are, which organizations to join, and how to navigate the local political waters, Nelson has assisted many clients successfully enter the South Florida and Miami markets.

Nelson began his political career as a volunteer in the 1996 Presidential campaign in Florida where he and many other young leaders, including now U.S. Senator Marco Rubio, State Senator Anitere Flores, Lt. Governor Carlos Lopez-Cantera, and many other now-elected officials, worked hard to build a strong Republican Party base in South Florida. Since then, Nelson has worked on countless political campaigns in Florida from federal races for Presidential and U.S. Senate, to state races for Governor, Cabinet offices, Florida House of Representatives, and Florida Senate, as well as many local government campaigns for county commission, city councils, and mayor's races. Nelson has also been active in various business and civic organizations locally, and counts many legislators, party officials, and legislative leaders among his personal friends. As a result of Nelson's service with U.S. Senator Rubio and his involvement in many campaigns, Nelson has established an extensive network of key contacts in Miami-Dade County and within the Florida Legislature. In fact, Nelson currently serves as the Chairman of the Republican Party of Miami-Dade County and serves on the executive board of the Republican Party of Florida.

Active in the local community, Nelson served on the City of Miami's Historical and Environmental Preservation Board, protecting the city's historical and environmental treasures, as well as the Miami-Dade County Community Council of West Kendall, a local land use and zoning board. Additionally, Nelson serves as the Immediate Past President of the Board of Directors for Kristi House, Miami-Dade County's child advocacy center for child victims of sexual abuse and human trafficking as well as the Board of Directors of the Good Government Initiative, a bi-partisan organization dedicated to cultivating leaders of excellence in South Florida. Recently, Florida Governor Rick Scott appointed Nelson to the statewide Children and Youth Cabinet for his service and advocacy on behalf of Florida's children.

Nelson attended Florida International University, where he earned his Bachelor's degree in International Relations, with a Certificate in Latin American and Caribbean Studies, as well as minors in Political Science and Geography. Nelson graduated from the University of Florida, College of Law, cum laude, and was admitted to the Florida Bar in 2004.

Edgar Castro's core business is government affairs, community relations, and lobbying in Miami-Dade County and Tallahassee, Florida. As an expert in the public policy process at the municipal, county, and state levels, Edgar assists his clients in navigating their way through the ever-increasing maze of legislative and regulatory challenges to achieve their goals and objectives.

Edgar has successfully advocated for issues addressing the needs of businesses, trade associations, municipalities, and the Florida Bar before Florida's executive and legislative branches, administrative and regulatory agencies, Miami-Dade County, and a number of the municipalities therein. Edgar's clients rely on him to develop and implement offensive and defensive political strategies to successfully negotiate legislative provisions on their behalf. Edgar has advocated for his clients on issues relating to transportation, family law, gaming, telecommunications, financial services, emergency management, intellectual property, and energy. Additionally, Edgar assists his clients with their relationships within the Hispanic community by developing a strategic plan of engagement, while also facilitating access to important elected leaders and stakeholders in the Hispanic community.

Edgar began his political career in Tallahassee, working in the Governor's Office as a Legislative Assistant, for the Florida House of Representatives. Edgar's experience in this role taught him the intricacies of the legislative processes and committee procedures, helping him build strong ties to staff and members of both chambers and parties. Throughout his career, Edgar has worked on numerous political campaigns in Florida, including candidates in the U.S. House and Senate, Florida House of Representatives and Senate, and the Miami-Dade Board of County Commissioners.

In addition to his experiences in Tallahassee, Edgar worked in Washington, DC as a public policy consultant for a government relations and consulting company. There, Edgar was responsible for researching and analyzing Florida and federal legislative actions and making recommendations to help clients effectively respond to governmental opportunities while avoiding potential risks.

Kelly Cohen is a lobbyist, political strategist, and fundraiser whose work building partnerships between government and industry in Florida has made her a perennial figure on the region's "Most Powerful" lists. An expert communicator, and a lawyer by training, Kelly is Managing Partner at the Orlando office of Florida-based lobbying firm, Southern Strategy Group.

Since opening Southern Strategy Group's first regional office in 2005, Kelly has leveraged her expertise at building partnerships to drive public policy and growth throughout Central Florida. Kelly's ability to adeptly navigate the halls of government to create successful collaborations that combine government relations and community engagement has made her an asset to the region's businesses and a boon to its development.

An expert in working with local governments to build infrastructure and create economic development strategies, Kelly is widely recognized for her ability to get things done. Kelly has been a leading strategist on some of the region's largest development projects, including: BRIDG and NEOCITY, an industry-led smart sensor consortium focusing on manufacturing of smart sensors; Medical City, a job engine cluster around medical care, research, and education; Sunrail, a 68 mile commuter rail system; and securing funding for a new downtown Orlando campus for University of Central Florida. Kelly was also instrumental in shepherding WaWa, Uber, and Nopetro, a compressed natural gas company, into the regional market and has helped with the acquisition of an Orlando MLS Team and construction of the new Orlando City Soccer Stadium. Kelly is also a dedicated board member of the Orlando Economic Partnership, where she works with CEOs, Mayors, and community leaders to drive development and spurn economic growth.

Prior to joining Southern Strategy Group, Kelly practiced law in South Florida. Kelly's passion for public policy and her commitment to seeing her community thrive lead her to become a Democratic strategist and fundraiser in some of Florida's most visible campaigns. Kelly acted as the statewide Finance Director for then State Senator Buddy Dyer when he ran for Attorney General, and again in his successful races for Orlando Mayor. Kelly continues to serve as one of the mayor's top advisors. Kelly is currently Finance Chair for Orange County Sheriff Jerry Demings campaign to become Orange County Mayor.

Kelly has been recognized repeatedly for her leadership, business acumen, and willingness to work behind the scenes to get things done. In 2016, the Orlando Business Journal awarded Kelly the title of CEO of the Year. That same year Kelly reached the 8th spot on Orlando Magazine's 50 Most Powerful People list, in which she has featured for seven consecutive years. Kelly has also been named one of the top 100 Most Influential People in Politics by Influence Magazine, been awarded the titles of Woman to Watch and Woman of the Year by the Orlando Business Journal, and been noted as a Must Know Contact in Central Florida by Florida Trend.

An active and dedicated member of her community, Kelly serves on the Board of Directors for Clean the World, Orlando Children's Trust, Orlando Tech Association, FireSpring Fund and Creative City Project, an annual arts and music festival. Kelly is Orlando proud (and also a proud cat person). Kelly lives with her husband Scott, and their cat, Kitty, in downtown Orlando.