0-5 years

Ryan's extensive experience in small business, political strategy, and service to his community allows him to impact government officials while growing our client's influence in the Capitol and beyond.

Smith grew up in Northeastern Pennsylvania, deeply influenced by his family's restaurant business, where he worked throughout high school and college. Soon after, he honorably served for six years as a Military Police Officer in the Army Reserves. During that time, he engaged in local, state, and federal political campaigns, paving the way for a meaningful career with the Pennsylvania House of Representatives.

Ryan then became political director for Governor Josh Shapiro's successful Attorney General campaign. He later consulted on multiple statewide races before joining the Pennsylvania Democratic State Party as deputy executive director/political director, where he helped secure victories for Pennsylvania House, Senate, Gubernatorial, and U.S. Senate and Congressional campaigns.

Following successful campaign cycles, Ryan served as deputy campaign manager for Governor Shapiro's Attorney General reelection and Gubernatorial races. He then served the Shapiro Administration as special assistant to the PA Secretary of Agriculture, where he advised on policy, legislation, communications, and stakeholder relations. These experiences deepened his appreciation for rural and agricultural policy, specifically the importance of supporting small, diverse, and innovative businesses and the significance of increasing economic development in our rural, suburban, and urban communities.

Throughout his career, Ryan has built strong relationships with elected officials from both parties, business organizations, community leaders, and professional associations. His extensive network and insights reflect his unwavering commitment to public service and improving the lives within our commonwealth.

Ryan, his wife Stefanie, daughter Ava, and dogs Abbey and Leila live in Cumberland County. He enjoys golfing, skiing, and spending time with his family.

Kyle brings to GSL Public Affairs and Communications more than two decades of experience in state government. A native of northeast Pennsylvania, Kyle came to Harrisburg more than 20 years ago and began his career in the Pennsylvania State Senate.

Kyle quickly worked his way up the ranks, serving in various roles and most recently as the Chief of Staff for Senator John Yudichak.

As Chief of Staff, Kyle was responsible for the day-to-day operations of both the Harrisburg Office and the District Offices. Kyle developed, implemented and promoted the Senator's legislative proposals and public policy agenda. He also identified and helped secure funding sources, such as RACP, LSA, PennDOT/DCED Multimodal and other CFA grant programs for economic development and infrastructure projects in the Senator's district.

In 2016, Kyle made the transition from chief of staff in the Senate to a career in lobbying. Widely regarded as one who could always work in a bipartisan manner within the halls of the Capitol, Kyle has been able to utilize those relationships to achieve numerous successes for his clients. Over the last few years, Kyle has worked with his clients to accomplish many legislative victories, such as the expansion of tax credit programs, implementing the first e-Scooter pilot program in Pennsylvania, amending state licensure laws and securing state appropriations.

Throughout Kyle's entire professional career, he has maintained an outstanding reputation amongst his peers. Kyle continues to use his experiences and longtime connections to collaboratively work with his clients and stakeholders to achieve policy and legislative goals.

Derek Snyder's upbringing in rural Pennsylvania and affection for government and impacting positive change brought him to Versant to combine his strengths and skillsets to help serve client needs.

From a young age, Snyder developed a love for agriculture and advocacy, with his first childhood job being a door-to-door fruit salesman for an Adams County orchard owner. As a middle and high school student, Derek traveled to Harrisburg several times to meet with state representatives and senators to discuss issues that were important to him and his community.

Snyder was born and raised in Cumberland County, where he still resides today. He is the grandson of Luther Snyder, who served as President of the Pennsylvania State Grange and was a Deputy Secretary for the Pennsylvania Department of Agriculture. Derek continues his grandparents Grange involvement as a 5th generation member, holding various titles with the Pennsylvania State Grange and National Grange throughout the years.

Prior to joining Versant Strategies, Snyder worked as a legislative reporter for Pennsylvania Legislative Services and most recently served as a legislative aide for State Representative Torren Ecker. In college, he completed an internship with the UK Parliament in the House of Commons where he worked for MP Paul Maynard, who served as Rail Minister in Prime Minister Theresa May's and Boris Johnson's Cabinets. Snyder graduated from Penn State University and holds a Bachelor of Science in Corporate Innovation and a Bachelor of Arts in Economics.

In his free time, Snyder volunteers on the board of a local non-profit that helps individuals with Traumatic Brain Injuries. He enjoys hiking, Philadelphia and Penn State sports, traveling with his girlfriend Melissa, and spending time with family and friends.

15-20 years

Central PA 40 under 40
Central PA JDRF Board Chairman 2013-2015

Dan Hayward was named executive director for the Pennsylvania Republican Party in 2003, and became one of the youngest political power-players in Pennsylvania. Today, he applies his success and experience to orchestrate successful local, regional, and statewide issue advocacy campaigns, manage and direct lobbying efforts, and continues to be a key advisor in campaigns and elections.

It was in those early days after graduating summa cum laude from Shippensburg University and landing his first job at the Pennsylvania Republican Party that Dan honed his leadership skills through organizing grassroots campaigns and motivating people toward a common goal. Dan’s hard work and skill helped him rise quickly through the ranks. In 2004, at age 25, he was both the executive and victory director of the state GOP and managed a $28 million budget while directing 115 field operatives.

In 2005, Dan joined Novak Strategic Advisors (NSA) as a Senior Associate where he translated his campaign skills into a new paradigm of advocacy, which mobilizes grassroots constituencies on state and national issues at the local level in Pennsylvania. The success of the Issue Advocacy and Public Affairs division, along with the already successful traditional lobbying arm, earned Novak Strategic its reputation for being the state’s premier public advocacy firm. Dan became partner in 2010 and the firm's managing partner in 2013. Dan currently serves on the non-profit boards of the Central Pennsylvania JDRF, Running for Rachel and Riding on Insulin.

0-5 years

11-15 years

15-20 years

Dr. Baker was named an Alumni Fellow at the Penn State University and delivered the commencement address at the College of Agricultural Sciences spring graduation. She also received the prestigious Medal of Honor Award from the Philadelphia Society for the Promotion of Agriculture (PSPA), the oldest (1785) continuously operating agricultural society in the country. PSPA was involved in establishing the U.S. Dept. of Agriculture. In addition, Baker was honored with the esteemed Jefferson Award by the Penn Ag Democrats.

Baker was appointed during the Rendell administration to work in the Pennsylvania Department of Agriculture . While there, she directed the educational outreach for the Department.

Dr. Baker owns Versant Strategies, a premier governmental affairs firm focused on agricultural, education, environmental, and rural issues. Versant has represented dozens of clients in the Harrisburg and DC marketplace ranging from small farms and businesses to Fortune 500 companies.

Previously, Baker served in the executive office of the Pennsylvania Department of Agriculture. While there, she directed the educational outreach for the Department using the knowledge, skills, and traits she perfected during her 20 years behind a teacher’s desk at secondary and post-secondary institutions. Baker served as a faculty member at Penn State, an adjunct professor at North Carolina State University, and was the first woman elected as president of the National Association of Agricultural Educators. She is known across the nation as a published author and columnist with frequent engagements as a motivational keynote speaker and workshop presenter.

MeeCee, husband Jim Garofalo, a retired PA State Police Major who now works with USDA Investigation and Enforcement, and daughter Libby, a former state FFA president (Future Farmers' of America) and current Penn State student, live on the Baker homestead farm in Juniata County.

0-5 years

2019 30 Under 30 by AgGrad

With a focus on rural affairs, I work with numerous members of the legislature. I also engage regularly with the Department of Agriculture, Department of Environmental Protection, Department of Conservation and Natural Resources, and Department of Education.

Chief Operating Officer Caleb Wright's roots in Pennsylvania's agricultural community are deep, and accolades earned during his young career have marked him as a voice of rural Pennsylvania's new generation. Raised on a Huntingdon County farm that has borne his family's name for over a century, Caleb grew up as the grandson of the region's renowned veterinarian, Doc Kyper, with a family legacy of serving the rural community. Prior to joining Versant Strategies, he served as a PA State FFA Officer, was a National FFA Officer Candidate, and taught high school agriculture.

Caleb is a graduate of Penn State with a Bachelor of Science in Agricultural and Extension Education. He was named as the College of Agricultural Science's inaugural Emerging Leader Candidate, working one-on-one with the College's Dean. Caleb investigated recruitment and retention of students in Agricultural Education as a Penn State research project. A skilled speaker, his energized commitment to rural education also earned him the Youth Agricultural Award presented by the Penn State Agriculture Council. Wright was elected to Penn State's College of Agricultural Sciences Alumni Society Board and also serves on the Board of the PA FFA Foundation.

Along with managing day-to-day operations of the firm, Caleb actively lobbies and assists with organizational management.

0-5 years

11-15 years

Ron's governmental service ranges from City Council to the Chairman of the House Liquor Committee. His ability to navigate the many layers of government and work across the aisle in a bipartisan manner is second to none.

Ron has a close relationship with the current members of the PA House of Representatives and staff.

Ron's extensive experience in state and local government will help Versant's clients set strategies to achieve their legislative and regulatory goals. Ron served in the PA House of Representatives for over 20 years and was an active member of the House Consumer Affairs and Rules Committees. Ultimately, he was named Secretary of the Legislative Budget and Finance Committee and became Chairman of the House Liquor Committee. Prior to his election to represent the 162nd House District, Ron served as Mayor of Sharon Hill, Pennsylvania. More recently, he worked in governmental affairs serving a myriad of interests in the State Capitol.

15-20 years

0-5 years

City and State's "40 Under 40 State Leaders" in 2022

PoliticsPA's "Top PA Political Operatives" in 2014

Board Member on the Pennsylvania Unemployment Compensation Board of Review

Elena has significant experience coordinating and advancing legislative initiatives in Harrisburg. As former Chief of Staff and Deputy Chief of Staff for the Office of Governor Tom Wolf, she oversaw operations of 24 executive agencies, led the planning and implementation of the Governor's strategic plan and worked closely with the General Assembly to advance budgetary, investment, tax reform, election reform, public health and economic goals. Among numerous major initiatives that Elena helped guide from development to completion include the 2022-23 $45 billion budget process, Pennsylvania's largest tax credit package for energy and advanced manufacturing development, COVID vaccine distribution, Pennsylvania's Broadband Authority, regional economic hub development and business recruitment, and the regulatory and executive action agenda for equal rights policies across various industries. She also oversaw the development of risk management, process improvements and data management structures across state agencies. Having served as a liaison between various cabinet agencies, nonprofit organizations and public and private leaders, Elena understands how to collaborate to achieve a common objective.

Elena also has a depth of strategic knowledge about the organization and coordination of political and field programs for key caucus operations and races. Prior to her senior advisory career in the Governor's Office, Elena held executive leadership roles in the Democratic Party and election organizations. She was Executive Director for Campaign for a Fresh Start, which coordinated gubernatorial campaign and other Democratic campaign efforts; served as Executive Director of the Pennsylvania Democratic Party; and was Political Director for the Pennsylvania House Democratic Campaign Committee.

11-15 years

6-10 years

0-5 years

Nick has served in key leadership positions both within Pennsylvania's Office of Administration (O.A.) and Governor's Office under both Governor Corbett and Governor Wolf. He brings a bipartisan approach to assisting GSL clients. While in O.A., Nick served as the Director of the Bureau of State Employment overseeing 32,000 non-civil service jobs and the application, interview and selection process associated with them. Nick built relationships with key stakeholders in the hiring process, including Deputies for Administration, labor unions and human resources personnel. Additionally, he was influential in proposing and implementing various executive orders, HR initiatives, management directives and policies throughout the enterprise


After transferring to the Governor's Office under Governor Wolf, Nick served as the Director of Administration and as a Deputy Chief of Staff before being named the Governor's Executive Deputy Chief of Staff. In these various roles, he oversaw personnel, procurement and the Governor's Office of Performance Through Excellence. He participated in legislative negotiations and played a key role in the Governor's final budget. Through his administration and procurement background, Nick has extensive experience working with all state agencies and delivery centers and specifically served as a liaison for the Office of Inspector General, Office of Administration, Department of General Services and the Department of Agriculture.

0-5 years

Before joining the GSL team, Elizabeth worked as a registered lobbyist in Harrisburg. She assists the GSL team in communications and public affairs strategy, design and delivery.

Elizabeth attended Penn State University and received a Bachelor of Arts in Communication with a concentration in Public Relations. Elizabeth was a member of the Phi Theta Kappa National Honor Society.

Elizabeth is an avid golfer and volunteers with LPGA*Girls Golf USA in the Central Pennsylvania area. She is also a member of the Harrisburg Young Professionals.

15-20 years

0-5 years

Senior Advisor to the Shapiro Transition Committee

Rob has extensive experience in crafting and implementing policy, particularly in the areas of economic development and energy. A veteran of state government, Rob served in the Governor Tom Wolf Administration as Deputy Chief of Staff, Speechwriter, Secretary of Intergovernmental Affairs and most recently as Senior Advisor to the Governor. In this position, he served as primary political advisor and oversaw all aspects of economic development for the Wolf administration as well as coordinated all economic development related grant programs in partnership with the Pennsylvania Department of Community and Economic Development. He also coordinated all aspects of the administration's federal government relations efforts to advance the Governor's agenda in Washington, D.C.

Rob is an expert on the intersection of economic development, state funding and labor organizations. He has built coalitions to advance common goals and fostered relationships with a range of stakeholders, including interest groups, business and professional organizations, elected officials and community leaders across the state.