11-15 years

20+ years

15-20 years

Julie received the WESTMARC President's Award for exemplary work in economic development and was inducted as an Honorary Bobcat at The University of Arizona. She has received Special Congressional Recognition from Congressman Ruben Gallego for her work on his Women's Advisory Commission and was selected by the Maricopa Community College Foundation Board of Directors to serve as Vice Chair.

DONALD G. ISAACSON received his bachelor's degree from Augustana College, and his law degree from Arizona State University, where he was a member of the editorial board of the Law Journal. Mr. Isaacson has been in private practice primarily in the area of governmental consulting and lobbying. Throughout his career, he has been active on the legislative committees of the State Bar Association and the Arizona and Phoenix Chambers of Commerce. He has served as the Chairman of the State Bar's Professional Liability Committee. He is on the Board of Directors of the Arizona Chamber of Commerce and Vice-Chairman of its Water, Energy & Natural Resources Committee. He also chairs the Phoenix Chamber's Health & Insurance Committee.

In nine of the past 10 years (2019, 2018, 2017, 2016, 2015, 2014, 2012, 2011 and 2010), Don Isaacson has been recognized as "Best Lobbyist" by the Arizona Capitol Times. He was awarded the "Toughest Lobbyist to Go Up Against" in 2019. He is also consistently ranked by his peers as a top lawyer in the field of government relations in The Best Lawyers in America, one of the most credible and definitive guides to legal expertise in the United States.

20+ years

Mr. Barnes has been directly involved in Arizona's public policy arena since receiving a Master's degree in Economics from the University of Arizona in 1994. He has actively participated in the last eighteen Legislative Sessions as a policy analyst, as a lobbyist for an association of governments and most recently as a private practice lobbyist.

Over the last eighteen years, Mr. Barnes has worked on a variety of legislative issues, in the areas of education policy and finance, healthcare, transportation, taxation, appropriations and State budget issues. He has been the lead lobbyist on a number of major legislative issues, including healthcare finance, transportation, electric deregulation and State budget issues. He has provided his clients with legislative analyses, advised them on public policy issues and assisted them in developing and implementing legislative strategy.

By representing clients with issues that affect every area of the State, Mr. Barnes has been able to cultivate relationships with legislators from all areas of the State. Through volunteering and assisting with their campaigns, he has been able to develop additional legislative contacts.

20+ years

11-15 years

2019 - Arizona Capitol Times Breakdown Breakout Award Recipient
2019 - Arizona Capitol Times Best Lobbyist under 40 Nominee
2020 - Arizona Capitol Times Best Lobbyist under 40 Nominee

Shaun Rieve knows the world of lobbying and government ... from the inside out.

A veteran of both the Ducey and Brewer administrations, Shaun's is a familiar face at the State Capitol. Prior to joining Veridus in 2016, he was Director of Government and Legislative Affairs for the Arizona Commerce Authority, where he was tasked with overseeing the ACA's day-to-day legislative operations at the State Capitol and in Washington, D.C. Earlier, Shaun was a senior member of Attorney General Mark Brnovich's team, and instrumental in helping advance its legislative agenda.

Under Gov. Brewer, Shaun played a key role in developing and executing policy as her Deputy Director of Legislative Affairs. Additionally, Shaun has been a legislative liaison for both the Arizona departments of Gaming and Housing.

Shaun was raised in Lake Havasu City. He attended Arizona State University, graduating with honors in 2009 with a bachelor's in Political Science, a minor in Global Studies and certificates in Civic Education and International Relations. Shaun is fluent in French and enjoys playing soccer, softball, golf and cheering for the Diamondbacks, Cardinals and ASU football. He lives in Ahwatukee with his wife, Emily. They welcomed their first child, Rae in May of 2018.

20+ years

Recognized as Best lobbyist by my peers and by various publications.

Board of the AZ Chamber of Commerce
Board of Teach For America

Wendy Briggs is a lobbying powerhouse with a reputation for taking on the toughest legislative issues and an unmatched record of success. She is widely recognized as one of Arizona's most accomplished lobbyists and has been named the top female lobbyist in the state. Wendy's success is based on a relentless pursuit of her client's objectives. Many of the nation's largest corporations and local associations have turned to Wendy for her ability to take command of the most complex issues, legal expertise, and attention to detail.

In addition to lobbying, Wendy has been involved in regulatory, legal, and campaign activities. She has represented clients on a variety of regulatory matters before many state agencies including the Departments of Insurance, Health Services, Liquor, and Revenue. She has taken the lead on legislative testimony regarding constitutional and legal matters and counseled issue and candidate campaigns on campaign finance laws.

Wendy is a proud Wildcat, having earned both her undergraduate and law degrees from the University of Arizona. After law school, Wendy spent a few years practicing law before discovering her passion for lobbying and the legislative process.

Outside of the office, Wendy is busy with community service and family activities. She serves on the Board of Teach For America and the Arizona Chamber of Commerce and Industry. Wendy and her husband, Mark, can often be found watching their boys Marshall and Landon playing soccer or baseball.

6-10 years

Lourdes supports the firm's policy and advocacy, government marketing and economic development efforts. As a former policy adviser at the Arizona House of Representatives, Lourdes has a great understanding of state government and a unique perspective on how to navigate the intricacies of the legislative process. At TRIADVOCATES she serves many public sector clients and specializes in education, workforce development and local government policy. Lourdes received recognition by the Arizona Capitol Times as one of the "Best Capitol Staffers" during her legislative tenure and recently she received the 2020 Breakdown Breakout Award for excellence in government relations.

Education: B.A., Arizona State University

The TAG network consists of the top lobbying firms across the US, public affairs specialists in various countries and specialty services.

US Members:
50-States
DC Council
US Congress

International:
Profile Consulting (Aust) Pty Ltd (Australia)
Tactix (Canada)
Monarch Global Strategies (Mexico, Central & South America)
Kesarev (Russia, CIS, Central Asia, Central & Eastern Europe, Turkey & Israel)
Instinctif Partners (United Kingdom & the European Union)

Specialty members:
Five Corners Strategies (Grassroots Advocacy & Public Affairs)
FOCUS, a Leonine Business (50-State Legislative & Regulatory Tracking & Analysis)
Select Litigation (Jury Selection)
Bullpen, LLC (Market Entry Strategy)
The Virtuous Cycle Collaboratory (Social Enterprise Business Development)
Law Offices of Mitchell D. Gravo, Inc. (Specialty Member)

11-15 years

2019: On the Move: Jason Barraza promoted to Veridus director

2018: Recognized by AzBusiness Magazine (March/April 2018) as an Influential Minority Business Leader

2016: HNBA Top Lawyers Under 40 Award

As a bipartisan firm, Jason has had extensive dealings with the State's electeds on both sides of the aisle. Additionally, thanks to the diverse nature of Jason's clientele, Jason has appeared before most committees, and has worked with agency heads in the Departments of Education, Health, Agriculture, Real Estate, Administration, and AHCCCS to name a few.

Prior to joining Veridus, Jason spent multiple stints assisting the coordinated campaign of the Arizona Democratic Party during the 2002, 2006 and 2008 campaign cycles. Jason also worked security, logistics and similar roles as part of each Democratic National Convention between 2000 and 2012, and also the 2016 DNC in Philadelphia, PA. He graduated with a bachelor's from the University of Southern California (2001), and a law degree from the James E. Rogers College of Law at the University of Arizona (2006).

In his service to the community, Jason was appointed by Governor Doug Ducey to the Maricopa County Trial Court Appointments Commission in 2017, and finished his service in 2020. He is also currently a member of the City of Phoenix's North Mountain Village Planning Committee, and is currently a member of the Board of Directors of Leading for Change, a non-partisan, political leadership training organization, having previously served as the Board Chairman. In 2017 Jason was the President of Los Abogados, the Arizona Hispanic Bar Association.

Jason and his wife, Leila, have two children. In his free time, he's an avid fan of the USC Trojans and also loves to read, golf, hike, and take on home improvement projects.

15-20 years

6-10 years

Recognized by the Arizona Capitol Times as one of the top lobbyists in the state under the age of 40 (2017)

Recognized by the Arizona Capitol Times as a "Breakdown Breakout" winner, given to the sharpest political and industry minds in Arizona under 40 (2019)

With nearly a decade of government relations experience at the state and local level, Lauren's specialty practice areas include policy issues in the healthcare, real estate and tech sectors. Prior to entering into the policy realm, Lauren worked in marketing and public relations, executing local and national media campaigns for clients ranging from start-ups to Fortune 500 companies. Her background also includes having developed and implemented grassroots campaigns surrounding legislation for one of Arizona's largest nonprofit organizations. A graduate of the University of Arizona with an academic focus in journalism and political communication, Lauren has extensive experience working with local and national news outlets. Recognized by the Arizona Capitol Times as one of the top lobbyists in the state under the age of 40, Lauren represents the firm's interests before the Arizona State Legislature, the Office of the Governor, state agencies and various municipalities.

Education: B.S., University of Arizona

20+ years

Recipient of the Phoenix Business Journal's Forty-Under-40 Award (Class of 2006)

Goodman previously served on the Arizona Constable Ethics, Standards and Training Board, appointed by Governor Jan Brewer. He is a past chairman of the Arizona Board of Athletic Trainers, serving two terms.

For over a quarter of a century, Stuart Goodman has been serving public and private sector clients at the State Capitol and local governments throughout Arizona.Having prior service in state and local government, Goodman possesses significant experience in the practices of Arizona government with a wide-ranging focus on state agencies, regulatory boards and gubernatorial and legislative process and operations.

Prior to establishing the firm in July 2000, Goodman served as a senior policy advisor to former Arizona Governor Jane Dee Hull. During his tenure in the Hull Administration, he provided policy and management advice for 47 cabinet level and regulatory agencies within state government.

Before joining the Hull Administration, Goodman directed the City of Glendale's Intergovernmental Relations program. He also served as the principal policy advisor to Mayor Elaine Scruggs and the City Manager for state and regional issues. In addition to serving the interests of elected officials, Goodman has also directed the legislative and media programs for the Arizona Department of Administration and was the associate director of government affairs for the Arizona Multihousing Association.

Goodman has contributed his talents to a number of civic causes and is a past president of Public Affairs Professionals of Arizona. He is a recipient of the Phoenix Business Journal's Forty-Under-40 Award (Class of 2006). Continuing his commitment to public service, Goodman received his commission in the U.S. Navy Reserve in 1999 and served honorably through 2009. In 2003, during Operation Iraqi Freedom, Lieutenant Goodman served as a Division Officer in the Persian Gulf and Indian Ocean aboard the aircraft carrier USS CONSTELLATION (CV-64).

Goodman holds an undergraduate degree in Economics and a Master of Public Administration, both from Arizona State University. He also completed the Program for Senior Executives in State and Local Government at Harvard University's John F. Kennedy School of Government.As a Phoenix native, Goodman survives the Arizona sun by playing ice hockey in two local leagues.

Goodman and his wife, Liz, live in Central Phoenix and have four children along with an Italian Greyhound.

20+ years

2005: "Forty Under Forty," Phoenix Business Journal
2004: "Valley Influential" in the Young Guns category, Phoenix Business Journal

Veridus is a bipartisan firm with a deep bench of government relations and public affairs professionals with diverse backgrounds and relationships. Our team is fortunate to have strong relationships throughout the executive and legislative branches of state government and local government.

Jay Kaprosy is a seasoned lobbyist and public affairs expert with more than 20 years of lobbying experience at the Arizona State Capitol. Jay also leads the Veridus team in running statewide ballot campaigns, issue and public affairs efforts, and independent expenditure campaigns. In his work with clients, Jay has excelled at developing comprehensive strategies that advance defined objectives and protect the client's brand. He has a genuine passion for the legislative process and enduring relationships with elected officials, policy makers, and other stakeholders.

Before joining Veridus, Jay had built a strong career in government relations and public affairs. He worked for two years at Steptoe & Johnson LLP, where he joined with Wendy Briggs and Jeff Sandquist. Prior to that Jay was the Vice President of Public Affairs and chief lobbyist for the Greater Phoenix Chamber of Commerce (GPCC), Jay represented member businesses on a diverse array of business issues and managed the Chamber's extensive political and election-related activities. Stints as the legislative liaison for Arizona Superintendent of Public Instruction Lisa Graham Keegan and the Arizona Department of Education gave Jay invaluable firsthand experience in school finance, curriculum, teacher development, charter schools, and student assessment.

Jay graduated from the University of Arizona with a bachelor's degree in political science and a minor in business and earned his Master's in Public Administration from Arizona State University.

An accomplished gearhead, Jay's current projects include a 1937 Cadillac LaSalle hot rod and a 1963 International Scout. He and his wife have two children. In his spare time, Jay spends time with his family traveling, hiking, and visiting museums.

20+ years