Seth McKeel recently concluded a long and distinguished career in public service that began in 2000 with his election to the Lakeland City Commission at the age of 24. Seth was elected to the Florida House of Representatives in 2006 and re-elected subsequently until the conclusion of his eight year term limit in November of 2014. A Tampa Bay area native, Seth's among the fifth generation in his family to call Florida home.

Early in his legislative career, Seth tackled tough issues including higher education reform as well as energy, agriculture, and natural resources policy. A strong commitment to fiscal responsibility earned Seth the trust of House Speaker Will Weatherford. In 2012 the Speaker tapped Seth to be the Chairman of the Appropriations Committee where he led the Florida House's efforts to balance the $77 billion budget of the third largest state in the Union. Under his leadership Florida maintained AAA bond rating and set aside more than $3 billion in healthy reserves.

As a former City Commissioner, Seth understands regional issues and excels at achieving local consensus. Legislative colleagues trusted Seth to chair the Polk County Legislative Delegation, Hillsborough County Legislative Delegation for two years in a row, and larger 9-county Bay Area Legislative Delegation.

A graduate of the University of Florida (UF), Seth recently was awarded the Presidential Medallion, one of the university's highest awards, for his contributions and service to UF and higher education in our state. Seth is a Graduate of Leadership Florida, Leadership Lakeland, and a member of Florida Blue Key -- "Florida's oldest and most prestigious Leadership Honorary since 1923."

Seth credits the YMCA's Youth in Government program for sparking his interest in public service and his respect for civic engagement. Seth has a knack for solving problems and excels at building relationships.

Seth proudly serves on the Board of Directors of the Fish and Wildlife Foundation of Florida and is a member of Leadership Florida's West Central Florida Regional Council.

Seth and his wife Kim, who's also a Tampa Bay native, live in Lakeland with their two children Seth, III and Caroline.

DAVID A. SMITH is a partner in the Princeton Public Affairs Group, is a veteran of the public affairs arena and has successfully managed public affairs campaigns impacting auto insurance, life insurance, tort reform and environmental legislative initiatives. Mr. Smith received national acclaim when he was honored with a ""Pollie Award"" by the American Association of Political Consultants and named to their United States ""Public Affairs Team of the Year." Mr. Smith was also named one of the most influential players in New Jersey's Healthcare arena by the Annual HealthSense Listing. Since 2005, Mr. Smith has been a Commissioner on the New Jersey Motion Picture and Television Commission (nominated by the Governor for two separate four year terms and confirmed by the NJ Senate) and currently serves as an Officer on the Commission (Secretary). Mr. Smith serves on the National Board of Directors of the Public Affairs Council, and was one of the few contract lobbyists in the Country to be appointed to a National Task Force charged with creating ethical standard for lobbyists throughout the United States. Mr. Smith is a founder and member of the Board of Directors of ProtectingAmerica.org, an advocacy organization Co-chaired by James Lee Witt, former Cabinet member under President Clinton and Admiral James Loy, Deputy Director of Homeland Security under President Bush. Mr. Smith also serves as an Officer (1st Vice President) of the New Jersey Hall of Fame Foundation Board of Directors and also serves on the Executive Committee (Secretary) of The Advocacy Group (TAG). Finally, Mr. Smith serves on the Board of Directors as an officer (Treasurer) of the State Capitol Insurance Company RRG, the first professional liability company for lobbyists headquartered in Las Vegas, Nevada.

Mr. Smith has appeared on television and radio stations representing clients' interests, authored dozens of articles on politics/policy issues in New Jersey and is a frequent guest speaker/lecturer at national and state conferences, legislative hearings, meetings and seminars. He has been a consultant to statewide and legislative political campaigns and is a member of the Executive Finance Committee of the Assembly Democratic Leadership Committee as well as the New Jersey State Democratic Committee. Prior to joining the firm in 1995, Mr. Smith served as Director of Policy and Planning for the New Jersey General Assembly Democratic Office. In that capacity, Mr. Smith supervised the partisan staff of all Assembly Committees and Task Forces while serving as senior staff aide to the insurance and commerce legislative committees. He was a Director with the New Jersey Dental Association from 1985 to 1990 and served on several national and state health care and insurance advisory committees.

Mr. Smith was awarded a Master of Science in Financial Services (MSFS) Degree from the Richard D. Irwin Graduate School of The American College. He is a Graduate Fellow of the Public Affairs Institute, a three year educational program of the Public Affairs Council located in Washington, DC. Mr. Smith also graduated with a Bachelors of Arts Degree in Political Science from Gettysburg College.

Sydney Ridley brings years of legislative and political experience to Southern Strategy Group's Tampa Bay office. Sydney spent the past four years as the Chief Legislative Aide to House Majority Leader Dana Young, where she directed all priority policy and budget initiatives. Sydney's time as staff was at the highest level of the Florida House of Representatives, and she brings unmatched relationships with legislative staff, agency heads, and elected officials.

A political pro in Tampa Bay with extensive campaign management experience, Sydney guided Senator Dana Young to successive electoral victories in the Florida House and spearheaded her subsequent election to the Florida Senate. Sydney's political expertise, particularly in the Tampa Bay area, serves as a great strategic asset to our clients. In addition to her work with Senator Young, Sydney has served as both a political director and a field director on various Congressional and State Senate campaigns.

Born and raised in Tampa, Sydney is a third-generation Floridian, a graduate of the University of Virginia, a Florida Gator at heart, and a lover of history, golf, music, and football.

David Shepp joins Southern Strategy Group after leading Florida Strategic Group, a full-service government affairs consulting firm, for 13 years. David provides services to state and local governments, businesses, educational institutions, economic development entities, national companies, and statewide trade associations. Activities include legislative and agency monitoring and advocacy, research and analysis, resource development and strategic communications. Throughout his years lobbying, David has secured tens of millions of dollars for clients in the Florida budget.

With a Bachelor of Arts degree in Political Science from Florida State University, David started his practical experience in Florida politics in 1996. David learned the intricacies of the Florida Legislature while assisting the lobbying efforts for multiple clients of the Fowler White Law Firm. Later that year, David accepted a position as a field representative with the Republican Party acting as a liaison to Central Florida candidates, including then-candidate Adam Putnam.

After Rep. Putnam's 1996 campaign, David was retained in the position of Legislative Assistant where he enjoyed four years of relationship building both in Polk County and in Tallahassee before managing now-Commissioner of Agriculture Putnam's victorious Congressional campaign in 2000.

David is skilled at developing, maintaining, and strengthening relationships essential to governmental representation before the Legislature and state agencies. David works very closely with the DeSoto, Charlotte, Hardee, Highlands, Hillsborough, Manatee, Osceola, Pasco, Pinellas, Polk, and Sarasota legislative delegations.

In addition to his comprehensive institutional knowledge of the Florida Legislature, David enjoys personal and professional relationships with legislative leaders and key Chairmen and Chairwomen at every level of the legislative committee structure. David also enjoys strong working relationships with many of the staff behind the scenes of public policymaking.

Laura Boehmer brings a wide range of experience in local, state, and federal policy to Southern Strategy Group's Tampa Bay office. Having worked in and around government for over 16 years, Laura has assisted elected officials, community organizations, governments, and businesses in achieving their goals.

Prior to joining Southern Strategy Group, Laura served as the chief lobbyist for the City of St. Petersburg (City). Laura was responsible for all policy and appropriation issues. In that role, Laura directed the federal appropriations process for the City and succeeded in securing millions of dollars in federal grants and earmarks. In addition to her federal work for the City, Laura was also responsible for developing, strategizing, and advocating for the City's State Legislative Program and was also instrumental in the creation and implementation of the City's Sustainability Program.

In her role at the City, Laura served as staff for former Mayor Rick Baker in his roles as the Chairman of the Century Commission of a Sustainable Florida, Vice Chair of the Governor's Action Team on Energy and Climate Change, and Group Leader of Governor Crist's Transition Team. This experience gave Laura extensive exposure to numerous policy issues and the opportunity to build statewide relationships with political and business leaders.

Prior to working for the City, Laura served as legislative staff in the Florida House of Representatives. Laura also worked for a private lobbying firm representing clients on a wide variety of issues. Laura has staffed and volunteered on various campaigns and worked with a national corporation on nation-wide grass roots efforts to pass legislation. Having analyzed patterns of Congress and maintained PAC communications between a corporate government relations department and PAC members, Laura is well versed in the political efforts of both private and public sectors.