0-5 years

Ryan's extensive experience in small business, political strategy, and service to his community allows him to impact government officials while growing our client's influence in the Capitol and beyond.

Smith grew up in Northeastern Pennsylvania, deeply influenced by his family's restaurant business, where he worked throughout high school and college. Soon after, he honorably served for six years as a Military Police Officer in the Army Reserves. During that time, he engaged in local, state, and federal political campaigns, paving the way for a meaningful career with the Pennsylvania House of Representatives.

Ryan then became political director for Governor Josh Shapiro's successful Attorney General campaign. He later consulted on multiple statewide races before joining the Pennsylvania Democratic State Party as deputy executive director/political director, where he helped secure victories for Pennsylvania House, Senate, Gubernatorial, and U.S. Senate and Congressional campaigns.

Following successful campaign cycles, Ryan served as deputy campaign manager for Governor Shapiro's Attorney General reelection and Gubernatorial races. He then served the Shapiro Administration as special assistant to the PA Secretary of Agriculture, where he advised on policy, legislation, communications, and stakeholder relations. These experiences deepened his appreciation for rural and agricultural policy, specifically the importance of supporting small, diverse, and innovative businesses and the significance of increasing economic development in our rural, suburban, and urban communities.

Throughout his career, Ryan has built strong relationships with elected officials from both parties, business organizations, community leaders, and professional associations. His extensive network and insights reflect his unwavering commitment to public service and improving the lives within our commonwealth.

Ryan, his wife Stefanie, daughter Ava, and dogs Abbey and Leila live in Cumberland County. He enjoys golfing, skiing, and spending time with his family.

0-5 years

2019 30 Under 30 by AgGrad

With a focus on rural affairs, I work with numerous members of the legislature. I also engage regularly with the Department of Agriculture, Department of Environmental Protection, Department of Conservation and Natural Resources, and Department of Education.

Chief Operating Officer Caleb Wright's roots in Pennsylvania's agricultural community are deep, and accolades earned during his young career have marked him as a voice of rural Pennsylvania's new generation. Raised on a Huntingdon County farm that has borne his family's name for over a century, Caleb grew up as the grandson of the region's renowned veterinarian, Doc Kyper, with a family legacy of serving the rural community. Prior to joining Versant Strategies, he served as a PA State FFA Officer, was a National FFA Officer Candidate, and taught high school agriculture.

Caleb is a graduate of Penn State with a Bachelor of Science in Agricultural and Extension Education. He was named as the College of Agricultural Science's inaugural Emerging Leader Candidate, working one-on-one with the College's Dean. Caleb investigated recruitment and retention of students in Agricultural Education as a Penn State research project. A skilled speaker, his energized commitment to rural education also earned him the Youth Agricultural Award presented by the Penn State Agriculture Council. Wright was elected to Penn State's College of Agricultural Sciences Alumni Society Board and also serves on the Board of the PA FFA Foundation.

Along with managing day-to-day operations of the firm, Caleb actively lobbies and assists with organizational management.

Derek Snyder's upbringing in rural Pennsylvania and affection for government and impacting positive change brought him to Versant to combine his strengths and skillsets to help serve client needs.

From a young age, Snyder developed a love for agriculture and advocacy, with his first childhood job being a door-to-door fruit salesman for an Adams County orchard owner. As a middle and high school student, Derek traveled to Harrisburg several times to meet with state representatives and senators to discuss issues that were important to him and his community.

Snyder was born and raised in Cumberland County, where he still resides today. He is the grandson of Luther Snyder, who served as President of the Pennsylvania State Grange and was a Deputy Secretary for the Pennsylvania Department of Agriculture. Derek continues his grandparents Grange involvement as a 5th generation member, holding various titles with the Pennsylvania State Grange and National Grange throughout the years.

Prior to joining Versant Strategies, Snyder worked as a legislative reporter for Pennsylvania Legislative Services and most recently served as a legislative aide for State Representative Torren Ecker. In college, he completed an internship with the UK Parliament in the House of Commons where he worked for MP Paul Maynard, who served as Rail Minister in Prime Minister Theresa May's and Boris Johnson's Cabinets. Snyder graduated from Penn State University and holds a Bachelor of Science in Corporate Innovation and a Bachelor of Arts in Economics.

In his free time, Snyder volunteers on the board of a local non-profit that helps individuals with Traumatic Brain Injuries. He enjoys hiking, Philadelphia and Penn State sports, traveling with his girlfriend Melissa, and spending time with family and friends.

15-20 years

Dr. Baker was named an Alumni Fellow at the Penn State University and delivered the commencement address at the College of Agricultural Sciences spring graduation. She also received the prestigious Medal of Honor Award from the Philadelphia Society for the Promotion of Agriculture (PSPA), the oldest (1785) continuously operating agricultural society in the country. PSPA was involved in establishing the U.S. Dept. of Agriculture. In addition, Baker was honored with the esteemed Jefferson Award by the Penn Ag Democrats.

Baker was appointed during the Rendell administration to work in the Pennsylvania Department of Agriculture . While there, she directed the educational outreach for the Department.

Dr. Baker owns Versant Strategies, a premier governmental affairs firm focused on agricultural, education, environmental, and rural issues. Versant has represented dozens of clients in the Harrisburg and DC marketplace ranging from small farms and businesses to Fortune 500 companies.

Previously, Baker served in the executive office of the Pennsylvania Department of Agriculture. While there, she directed the educational outreach for the Department using the knowledge, skills, and traits she perfected during her 20 years behind a teacher’s desk at secondary and post-secondary institutions. Baker served as a faculty member at Penn State, an adjunct professor at North Carolina State University, and was the first woman elected as president of the National Association of Agricultural Educators. She is known across the nation as a published author and columnist with frequent engagements as a motivational keynote speaker and workshop presenter.

MeeCee, husband Jim Garofalo, a retired PA State Police Major who now works with USDA Investigation and Enforcement, and daughter Libby, a former state FFA president (Future Farmers' of America) and current Penn State student, live on the Baker homestead farm in Juniata County.

11-15 years

Ron's governmental service ranges from City Council to the Chairman of the House Liquor Committee. His ability to navigate the many layers of government and work across the aisle in a bipartisan manner is second to none.

Ron has a close relationship with the current members of the PA House of Representatives and staff.

Ron's extensive experience in state and local government will help Versant's clients set strategies to achieve their legislative and regulatory goals. Ron served in the PA House of Representatives for over 20 years and was an active member of the House Consumer Affairs and Rules Committees. Ultimately, he was named Secretary of the Legislative Budget and Finance Committee and became Chairman of the House Liquor Committee. Prior to his election to represent the 162nd House District, Ron served as Mayor of Sharon Hill, Pennsylvania. More recently, he worked in governmental affairs serving a myriad of interests in the State Capitol.