John Latimer

( California )

Subjects: All Subjects

Clients

1) 1-800 CONTACTS

2) A PLACE FOR MOM, INC.

3) ACTIVEHOURS, INC. DBA EARNIN

4) AEG & AFFILIATED ENTITIES

5) AFFIRM, INC.

6) AMERICAN INVESTMENT COUNCIL

7) ASSOCIATION FOR CONSUMER DEBT RELIEF

8) ASSOCIATION FOR THE PRESERVATION OF GAMEFOWL, INC.

9) ASSOCIATION OF CALIFORNIA GOODWILLS

10) BETA BIONICS

11) BIOTECHNOLOGY INNOVATION ORGANIZATION

12) BOSTON SCIENTIFIC CORPORATION

13) CALIFORNIA ALLIANCE OF TAXPAYER ADVOCATES

14) CALIFORNIA ASSOCIATION FOR NURSE PRACTITIONERS

15) CALIFORNIA ASSOCIATION OF DENTAL PLANS

16) CALIFORNIA ASSOCIATION OF HEALTH FACILITIES

17) CALIFORNIA ATTORNEYS ADMINISTRATIVE LAW JUDGES AND HEARING OFFICERS IN STATE EMPLOYMENT

18) CALIFORNIA AUTOMATIC VENDOR'S COUNCIL

19) CALIFORNIA CORRECTIONAL PEACE OFFICERS ASSOCIATION

20) CALIFORNIA HOSPITAL ASSOCIATION/CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS

21) CALIFORNIA HYDROGEN BUSINESS COUNCIL

22) CALIFORNIA LIFE SCIENCES

23) CALIFORNIA RETAILERS ASSOCIATION

24) CALIFORNIA WORKFORCE ASSOCIATION

25) CANTON GROUP, LLC; THE

26) CAPITOL CONSULTING & PUBLIC AFFAIRS

27) CARING, LLC

28) CHARGEPOINT

29) CHILDREN'S CHOICE DENTAL CARE

30) CITY OF HOPE NATIONAL MEDICAL CENTER

31) CJ AMERICA, INC.

32) CMFG LIFE INSURANCE COMPANY

33) CORE CIVIC

34) DEXCOM, INC.

35) DIAGEO

36) DOORDASH, INC.

37) EISENHOWER MEDICAL CENTER

38) FENNER GAP MUTUAL WATER COMPANY

39) FIRST STUDENT, INC.

40) FLAGSTONE HEALTHCARE CENTRAL LLC AND AFFILIATED ENTITIES

41) GAINWELL HOLDING CORP.

42) H & S VENTURES, LLC AND ITS AFFILIATES OCV!BE SPORTS & ENTERTAINMENT, LLC AND ANAHEIM REAL ESTATE PARTNERS, LLC.

43) HIMS, INC.

44) HOUSING CALIFORNIA

45) HP INC.

46) IBOTTA, INC.

47) INMAR, INC.

48) JACK IN THE BOX INC.

49) JACOBS & CUSHMAN SAN DIEGO FOOD BANK

50) JOHNSON CONTROLS, INC.

51) KALEO

52) KNAUF INSULATION

53) KOOTH U.S.

54) LARGE-SCALE SOLAR ASSOCIATION (LSA)

55) LOS ALAMITOS RACE COURSE

56) LOS ANGELES; COUNTY OF

57) MARN DDS DENTAL PRACTICE, P.C., DBA

58) MASCO CORPORATION

59) METROPOLITAN WATER DISTRICT OF SOUTHERN CALIFORNIA

60) MLK COMMUNITY HEALTHCARE

61) NATIONAL ASSOCIATION OF CHAIN DRUG STORES

62) NATIONAL EXPRESS

63) NEXTERA ENERGY RESOURCES PROJECT MANAGEMENT INC.

64) OCCUPATIONAL THERAPY ASSOCIATION OF CALIFORNIA

65) ORACLE AMERICA, INC.

66) ORGANON, LLC

67) PACIFIC GAS AND ELECTRIC COMPANY AND ITS AFFILIATED ENTITIES

68) PAIR TEAM, PBC

69) PHYSICIAN ASSOCIATION OF CALIFORNIA (PAC)

70) PPL FIRST

71) PRICEWATERHOUSECOOPERS, LLP

72) PRIME THERAPEUTICS, LLC

73) RANCHO MIRAGE; CITY OF

74) RENEW FINANCIAL

75) REPUBLIC SERVICES

76) REYES HOLDINGS LLC

77) RISE ALLIANCE

78) ROBERT BOSCH LLC

79) ROCHE DIAGNOSTICS CORPORATION

80) ROCKET, LLC

81) SALTCHUK RESOURCES, INC.

82) SAN BERNARDINO; COUNTY OF

83) SAN CLEMENTE; CITY OF

84) SAN JOAQUIN VALLEY COLLEGE, AND ITS WHOLLY OWNED SUBSIDIARIES AND DIVISIONS, INCLUDING EMBER EDUCATION

85) SECURITY INDUSTRY ASSOCIATION

86) SELF STORAGE ASSOCIATION

87) SIERRA FOREST PRODUCTS

88) SOBOBA BAND OF LUISENO INDIANS

89) STIIIZY

90) T-MOBILE USA, INC.

91) TOOLS FOR HUMANITY CORPORATION

92) UNIVERSAL MUSIC GROUP

93) VISIT GREATER PALM SPRINGS

94) WELBEHEALTH

95) YAHOO INC. AND VAR. SUBS/AFFILIATES

96) YUCCA VALLEY; TOWN OF

97) YUM! BRANDS, INC.

98) ZOOMINFO TECHNOLOGIES, INC.

Biography

As managing partner and founder of Capitol Advocacy, John Latimer is recognized year after year as one of Sacramento's most influential lobbyists. Known for his strength in strategic planning and coordinating lobbying campaigns, John's ability to shape and deliver messaging in a clear and convincing manner gets results for clients on difficult issues. His skill in navigating California's political landscape comes from his mastery of the intersection between policy, politics and people. This talent has allowed John to build Capitol Advocacy into one of the largest lobbying firms in Sacramento, bringing lobbyists together with over a century's worth of experience.

John is a driving force behind the firm's success. He leads Capitol Advocacy's team of seven lobbyists and two legislative analysts as they work on California's most challenging issues, including health care and tort reform, consumer protection and business regulation, and labor and environmental battles. John and his skilled team work together to focus on the broad picture and the best strategy and tactics to maximize results for every client.

John began his work in California rooted in policy and the art of politics, ultimately rising to Chief of Staff and Chief Consultant positions for the Democrats in the State Legislature. During the first decade of his career, John also helped guide multiple campaigns for the Assembly Democrats. In 1998, John decided to return home and run for a Northern California State Assembly seat, narrowly losing in the Democratic primary by just a few hundred votes. Although this signaled the closing of one chapter working within the State Legislature for John, it was a catalyst for his lobbying career and the creation of Capitol Advocacy.

A year after leaving the Legislature, John struck out on his own and formed Capitol Advocacy with a small number of clients. Nearly twenty years later, Capitol Advocacy has grown to over sixty clients. He has been a power player in some of California's thorniest legislative fights over the years including water policy and environmental issues, internet gaming, alcohol regulation, soda tax and labeling issues. This well-versed practice offers the firm's clients a breadth of experience that is unmatched in Sacramento's political arena.

Over the years, John's connections have stretched beyond California's political landscape, spanning an extensive network across the United States. Due to the state's size and political prowess, John's connections to Fortune 500 company executives, elected officials, particularly in Congress, and government agency directors across the United States is an asset for all of the firm's clients.

John received a Bachelor of Arts degree in Government and a Masters in Public Policy and Administration from California State University, Sacramento. He lives in Sacramento with his wife Kelly and their three daughters Julia, Claire and Emily.

Last Updated: July 25, 2025