(802) 839-0007
PO Box 1531, Montpelier, VT, 05601, 
William Shouldice & Associates LLC is a tri-partisan, Vermont lobbying, government affairs and public relations firm that designs customized legislative and regulatory lobbying strategies for Vermont, national and international clients. For over 40 years, our team of experienced professionals has helped our clients to successfully navigate the complex and challenging worlds of Vermont politics, lobbying, government affairs, public affairs and professional regulation.
Firm Specialties:
Our firm advocates on a wide-range of issues for clients such as Fortune 500 companies, trade associations, municipalities, multi-national and national firms, and entrepreneurs. We also specialize in helping clients through Vermont licensing and professional regulation matters at the Vermont Office of Professional Regulation, as well as non-profit association management.
HEATHER SHOULDICE joined William Shouldice & Associates in 2005 and became President in 2009. Prior to joining the firm, Heather was a member of the House of Representatives in the Vermont General Assembly where she served on the House Ways & Means Committee. This assignment gave her the privilege of obtaining firsthand knowledge of Vermont's tax system. Heather's successes have been the direct result of developing relationships in a true tri-partisan manner, making lasting relationships. She is known as a consensus builder and has brought this valuable skill to the firm.
Through her expansive experience, Heather directs planning and implementation of custom designed legislative strategies for their clients. These strategies include issue research and monitoring, constituency management, briefings for various audiences including government decision-makers outside the Legislature, preparing expert testimony and ensuring the client is in the right place at the right time.
802-503-2523
PO Box 1531, Montpelier, VT, 05601, 
William Shouldice & Associates LLC is a tri-partisan, Vermont lobbying, government affairs and public relations firm that designs customized legislative and regulatory lobbying strategies for Vermont, national and international clients. For over 40 years, our team of experienced professionals has helped our clients to successfully navigate the complex and challenging worlds of Vermont politics, lobbying, government affairs, public affairs and professional regulation.
Firm Specialties:
Our firm advocates on a wide-range of issues for clients such as Fortune 500 companies, trade associations, municipalities, multi-national and national firms, and entrepreneurs. We also specialize in helping clients through Vermont licensing and professional regulation matters at the Vermont Office of Professional Regulation, as well as non-profit association management.
EMMA C. SHOULDICE joined the family firm on January 2, 2020. A 2019 graduate of Providence College, Emma received a Bachelor of Arts Degree, majoring in Political Science with a Certificate in Business Studies.
Prior to graduation, Emma was a Senior Intern for Rhode Island Congressman David Cicilline communicating directly with constituents, provided training to new interns on office protocols, wrote constituent communications, and handled information and database management. Emma also interned for William Shouldice & Associates LLC, monitoring House and Senate committees and bills, analyzed effects of potential amendments in the Vermont Legislature, and assessed the political landscape to proactively move client priorities.
Emma worked for The Advocacy Solutions LLC in Providence, Rhode Island while pursuing her college degree. At Advocacy Solutions, Emma analyzed fiscal year budgets and committee hearings to identify potential impact to clients' interests and presented findings to the Senior Lobbyist, tracked bills through all stages in the Rhode Island General Assembly, as well as managing bill calendars and committee hearings to ensure clients could attend essential meetings at the State House.
Emma's family comes from a long line of government relations enthusiasts. Her Aunt, Heather Shouldice, served in the Vermont House of Representatives. Her Father, Bill Shouldice IV, was Secretary of Commerce under Governor Howard Dean, and her Grandfather, Bill Shouldice III, is the Founder & Advisor of the Shouldice Firm. Emma's Great, Great Grandfather, William Burke, was a State Senator from Rutland County. Emma joins Heather Shouldice, Cheri L'Esperance and Tess Kennedy at William Shouldice & Associates LLC.
Emma lives in South Burlington and spends time on Cape Cod and Lake Dunmore in the summer.
802-224-0105
408 East Montpelier Road, Montpelier, VT, 05602, 
802-839-8267
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
11) Bellcate
12) Beverage Association Of Vermont
13) Bi-state Primary Care Association, Inc.
14) Biogen
18) Casella Waste Systems, Inc.
19) Compass Pathways
21) Connected Commerce Council
22) Consumer Healthcare Products Association
23) Cooper Surgical
24) Copley Hospital
26) Directv, Llc
28) Draftkings Inc. And Its Affiliates
29) Entertainment Software Association
38) Holistic Alternative Recovery Trust
39) Indivior Inc
40) Lilly Usa, Llc
41) Lkq Corporation
42) Maximus
44) Molson Coors Beverage Company Usa Llc
45) Mz Ryegate, Llc
46) Omya, Inc.
47) Pharmaceutical Research And Manufacturers Of America
48) Procter & Gamble
50) Soundview Holdings Vermont Llc
54) Stubhub
55) U.s. Tire Manufacturers Association
56) Unite Us
57) Verizon
58) Vermont Apartment Owners Association
59) Vermont Association Of Broadcasters
60) Vermont Association Of Hospitals And Health Systems, Inc.
62) Vermont Health Care Association
63) Vermont Home And Community Care
64) Vermont Information Technology Leaders
66) Vermont Mortgage Bankers Association
68) Vermont Short-term Rental Alliance
69) Vermont Ski Areas Association
70) Vermont Towing Association, Inc.
72) Westrock
73) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Casella Waste Systems, Inc.
18) Connected Commerce Council
19) Consumer Healthcare Products Association
20) Cooper Surgical
21) Copley Hospital
23) Directv, Llc
25) Draftkings Inc. And Its Affiliates
26) Entertainment Software Association
31) Global Montello Group Corp.
34) Guidehouse
36) Holistic Alternative Recovery Trust
37) Indivior Inc
38) Lilly Usa, Llc
39) Lkq Corporation
40) Maximus
42) Molson Coors Beverage Company Usa Llc
43) Mz Ryegate, Llc
44) Omya, Inc.
45) Pharmaceutical Research And Manufacturers Of America
46) Procter & Gamble
48) Rothspeed
49) Soundview Holdings Vermont Llc
53) Stubhub
55) U.s. Tire Manufacturers Association
56) Unite Us
57) Verizon
58) Vermont Apartment Owners Association
59) Vermont Association Of Broadcasters
60) Vermont Association Of Hospitals And Health Systems, Inc.
62) Vermont Health Care Association
63) Vermont Home And Community Care
64) Vermont Information Consortium
65) Vermont Information Technology Leaders
66) Vermont Mortgage Bankers Association
68) Vermont Short-term Rental Alliance
69) Vermont Ski Areas Association
70) Vermont Towing Association, Inc.
71) Vernon Homes
73) Westrock
74) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
16) Casella Waste Systems, Inc.
17) Consumer Healthcare Products Association
18) Cooper Surgical
19) Copley Hospital
21) Directv, Llc
23) Draftkings Inc. And Its Affiliates
24) Entertainment Software Association
34) Indivior Inc
35) Lilly Usa, Llc
36) Lkq Corporation
37) Maximus
39) Molson Coors Beverage Company Usa Llc
40) Mz Ryegate, Llc
41) Omya, Inc.
42) Pharmaceutical Research And Manufacturers Of America
43) Procter & Gamble
45) Soundview Holdings Vermont Llc
49) U.s. Tire Manufacturers Association
50) Unite Us
51) Verizon
52) Vermont Apartment Owners Association
53) Vermont Association Of Broadcasters
54) Vermont Association Of Hospitals And Health Systems, Inc.
56) Vermont Health Care Association
57) Vermont Home And Community Care
58) Vermont Information Technology Leaders
59) Vermont Mortgage Bankers Association
61) Vermont Short-term Rental Alliance
62) Vermont Ski Areas Association
63) Vermont Towing Association, Inc.
65) Westrock
66) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Casella Waste Systems, Inc.
18) Connected Commerce Council
19) Consumer Healthcare Products Association
20) Cooper Surgical
21) Copley Hospital
22) Corecivic, Inc.
24) Directv, Llc
26) Draftkings Inc. And Its Affiliates
27) Entertainment Software Association
36) Holistic Alternative Recovery Trust
37) Indivior Inc
38) Lilly Usa, Llc
39) Lkq Corporation
40) Maximus
42) Molson Coors Beverage Company Usa Llc
43) Mz Ryegate, Llc
44) Omya, Inc.
45) Pharmaceutical Research And Manufacturers Of America
46) Procter & Gamble
48) Soundview Holdings Vermont Llc
52) Stubhub
53) U.s. Tire Manufacturers Association
54) Verizon
55) Vermont Apartment Owners Association
56) Vermont Association Of Broadcasters
57) Vermont Association Of Hospitals And Health Systems, Inc.
59) Vermont Health Care Association
60) Vermont Home And Community Care
61) Vermont Information Technology Leaders
62) Vermont Mortgage Bankers Association
64) Vermont Short-term Rental Alliance
65) Vermont Ski Areas Association
66) Vermont Towing Association, Inc.
67) Vernon Homes
69) Westrock
70) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Casella Waste Systems, Inc.
18) Consumer Healthcare Products Association
19) Cooper Surgical
20) Copley Hospital
22) Directv, Llc
24) Draftkings Inc. And Its Affiliates
25) Entertainment Software Association
30) Global Montello Group Corp.
34) Holistic Alternative Recovery Trust
35) Indivior Inc
36) Lilly Usa, Llc
37) Lkq Corporation
38) Maximus
40) Molson Coors Beverage Company Usa Llc
41) Mz Ryegate, Llc
42) Omya, Inc.
43) Pharmaceutical Research And Manufacturers Of America
44) Procter & Gamble
46) Soundview Holdings Vermont Llc
50) Stubhub
51) U.s. Tire Manufacturers Association
52) Unite Us
53) Verizon
54) Vermont Apartment Owners Association
55) Vermont Association Of Broadcasters
56) Vermont Association Of Hospitals And Health Systems, Inc.
58) Vermont Health Care Association
59) Vermont Home And Community Care
60) Vermont Information Technology Leaders
62) Vermont Mortgage Bankers Association
64) Vermont Short-term Rental Alliance
65) Vermont Ski Areas Association
66) Vermont Towing Association, Inc.
67) Vernon Homes
69) Westrock
70) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Casella Waste Systems, Inc.
18) Consumer Healthcare Products Association
19) Cooper Surgical
20) Copley Hospital
21) Corecivic, Inc.
23) Directv, Llc
25) Draftkings Inc. And Its Affiliates
26) Entertainment Software Association
31) Global Montello Group Corp.
34) Guidehouse
36) Holistic Alternative Recovery Trust
37) Independent Payroll Providers Association
38) Indivior Inc
39) Lilly Usa, Llc
40) Lkq Corporation
41) Maximus
43) Molson Coors Beverage Company Usa Llc
44) Mz Ryegate, Llc
45) Omya, Inc.
46) Pharmaceutical Research And Manufacturers Of America
47) Procter & Gamble
49) Soundview Holdings Vermont Llc
53) Stubhub
55) U.s. Tire Manufacturers Association
56) Unite Us
57) Verizon
58) Vermont Apartment Owners Association
59) Vermont Association Of Broadcasters
60) Vermont Association Of Hospitals And Health Systems, Inc.
62) Vermont Health Care Association
63) Vermont Home And Community Care
64) Vermont Housing And Conservation Coalition
65) Vermont Information Consortium
66) Vermont Information Technology Leaders
67) Vermont Mortgage Bankers Association
69) Vermont Short-term Rental Alliance
70) Vermont Ski Areas Association
71) Vermont Towing Association, Inc.
72) Vernon Homes
74) Westrock
75) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Casella Waste Systems, Inc.
18) Connected Commerce Council
19) Consumer Healthcare Products Association
20) Cooper Surgical
21) Copley Hospital
23) Directv, Llc
25) Draftkings Inc. And Its Affiliates
26) Entertainment Software Association
36) Indivior Inc
37) Lilly Usa, Llc
38) Lkq Corporation
39) Maximus
41) Mz Ryegate, Llc
42) Omya, Inc.
43) Pharmaceutical Research And Manufacturers Of America
44) Procter & Gamble
46) Soundview Holdings Vermont Llc
50) Stubhub
51) U.s. Tire Manufacturers Association
52) Unite Us
53) Verizon
54) Vermont Apartment Owners Association
55) Vermont Association Of Broadcasters
56) Vermont Association Of Hospitals And Health Systems, Inc.
58) Vermont Health Care Association
59) Vermont Home And Community Care
60) Vermont Information Technology Leaders
61) Vermont Mortgage Bankers Association
63) Vermont Short-term Rental Alliance
64) Vermont Ski Areas Association
65) Vermont Towing Association, Inc.
66) Vernon Homes
68) Westrock
69) Workday, Inc.