802-503-2523
PO Box 1531, Montpelier, VT, 05601, 
William Shouldice & Associates LLC is a tri-partisan, Vermont lobbying, government affairs and public relations firm that designs customized legislative and regulatory lobbying strategies for Vermont, national and international clients. For over 40 years, our team of experienced professionals has helped our clients to successfully navigate the complex and challenging worlds of Vermont politics, lobbying, government affairs, public affairs and professional regulation.
Firm Specialties:
Our firm advocates on a wide-range of issues for clients such as Fortune 500 companies, trade associations, municipalities, multi-national and national firms, and entrepreneurs. We also specialize in helping clients through Vermont licensing and professional regulation matters at the Vermont Office of Professional Regulation, as well as non-profit association management.
EMMA C. SHOULDICE joined the family firm on January 2, 2020. A 2019 graduate of Providence College, Emma received a Bachelor of Arts Degree, majoring in Political Science with a Certificate in Business Studies.
Prior to graduation, Emma was a Senior Intern for Rhode Island Congressman David Cicilline communicating directly with constituents, provided training to new interns on office protocols, wrote constituent communications, and handled information and database management. Emma also interned for William Shouldice & Associates LLC, monitoring House and Senate committees and bills, analyzed effects of potential amendments in the Vermont Legislature, and assessed the political landscape to proactively move client priorities.
Emma worked for The Advocacy Solutions LLC in Providence, Rhode Island while pursuing her college degree. At Advocacy Solutions, Emma analyzed fiscal year budgets and committee hearings to identify potential impact to clients' interests and presented findings to the Senior Lobbyist, tracked bills through all stages in the Rhode Island General Assembly, as well as managing bill calendars and committee hearings to ensure clients could attend essential meetings at the State House.
Emma's family comes from a long line of government relations enthusiasts. Her Aunt, Heather Shouldice, served in the Vermont House of Representatives. Her Father, Bill Shouldice IV, was Secretary of Commerce under Governor Howard Dean, and her Grandfather, Bill Shouldice III, is the Founder & Advisor of the Shouldice Firm. Emma's Great, Great Grandfather, William Burke, was a State Senator from Rutland County. Emma joins Heather Shouldice, Cheri L'Esperance and Tess Kennedy at William Shouldice & Associates LLC.
Emma lives in South Burlington and spends time on Cape Cod and Lake Dunmore in the summer.
(802) 839-0007
PO Box 1531, Montpelier, VT, 05601, 
William Shouldice & Associates LLC is a tri-partisan, Vermont lobbying, government affairs and public relations firm that designs customized legislative and regulatory lobbying strategies for Vermont, national and international clients. For over 40 years, our team of experienced professionals has helped our clients to successfully navigate the complex and challenging worlds of Vermont politics, lobbying, government affairs, public affairs and professional regulation.
Firm Specialties:
Our firm advocates on a wide-range of issues for clients such as Fortune 500 companies, trade associations, municipalities, multi-national and national firms, and entrepreneurs. We also specialize in helping clients through Vermont licensing and professional regulation matters at the Vermont Office of Professional Regulation, as well as non-profit association management.
HEATHER SHOULDICE joined William Shouldice & Associates in 2005 and became President in 2009. Prior to joining the firm, Heather was a member of the House of Representatives in the Vermont General Assembly where she served on the House Ways & Means Committee. This assignment gave her the privilege of obtaining firsthand knowledge of Vermont's tax system. Heather's successes have been the direct result of developing relationships in a true tri-partisan manner, making lasting relationships. She is known as a consensus builder and has brought this valuable skill to the firm.
Through her expansive experience, Heather directs planning and implementation of custom designed legislative strategies for their clients. These strategies include issue research and monitoring, constituency management, briefings for various audiences including government decision-makers outside the Legislature, preparing expert testimony and ensuring the client is in the right place at the right time.
802-224-0105
408 East Montpelier Road, Montpelier, VT, 05602, 
802-839-8267
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
11) Bellcate
12) Beverage Association Of Vermont
13) Bi-state Primary Care Association, Inc.
14) Biogen
18) Carfax
19) Casella Waste Systems, Inc.
20) Compass Pathways
22) Concourse
23) Connected Commerce Council
24) Consumer Healthcare Products Association
25) Cooper Surgical
26) Copley Hospital
28) Directv, Llc
30) Draftkings Inc. And Its Affiliates
31) Entertainment Software Association
40) Holistic Alternative Recovery Trust
41) Indivior Inc
42) Lilly Usa, Llc
43) Lkq Corporation
44) Maximus
46) Molson Coors Beverage Company Usa Llc
47) Mz Ryegate, Llc
48) Omya, Inc.
49) Pharmaceutical Research And Manufacturers Of America
50) Procter & Gamble
52) Soundview Holdings Vermont Llc
56) Stubhub
57) U.s. Tire Manufacturers Association
58) Unite Us
59) Verizon
60) Vermont Apartment Owners Association
61) Vermont Association Of Broadcasters
62) Vermont Association Of Hospitals And Health Systems, Inc.
64) Vermont Health Care Association
65) Vermont Home And Community Care
66) Vermont Information Technology Leaders
68) Vermont Mortgage Bankers Association
70) Vermont Short-term Rental Alliance
71) Vermont Ski Areas Association
72) Vermont Towing Association, Inc.
74) Westrock
75) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Carfax
18) Casella Waste Systems, Inc.
19) Concourse
20) Connected Commerce Council
21) Consumer Healthcare Products Association
22) Cooper Surgical
23) Copley Hospital
25) Directv, Llc
27) Draftkings Inc. And Its Affiliates
28) Entertainment Software Association
33) Global Montello Group Corp.
36) Guidehouse
39) Indivior Inc
40) Lilly Usa, Llc
41) Lkq Corporation
42) Maximus
44) Molson Coors Beverage Company Usa Llc
45) Mz Ryegate, Llc
46) Omya, Inc.
47) Pharmaceutical Research And Manufacturers Of America
48) Procter & Gamble
50) Rothspeed
51) Soundview Holdings Vermont Llc
55) Stubhub
57) U.s. Tire Manufacturers Association
58) Unite Us
59) Verizon
60) Vermont Apartment Owners Association
61) Vermont Association Of Broadcasters
62) Vermont Association Of Hospitals And Health Systems, Inc.
64) Vermont Health Care Association
65) Vermont Home And Community Care
66) Vermont Information Consortium
67) Vermont Information Technology Leaders
68) Vermont Mortgage Bankers Association
70) Vermont Short-term Rental Alliance
71) Vermont Ski Areas Association
72) Vermont Towing Association, Inc.
73) Vernon Homes
75) Westrock
76) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
16) Carfax
17) Casella Waste Systems, Inc.
18) Concourse
19) Consumer Healthcare Products Association
20) Cooper Surgical
21) Copley Hospital
23) Directv, Llc
25) Draftkings Inc. And Its Affiliates
26) Entertainment Software Association
35) Holistic Alternative Recovery Trust
36) Indivior Inc
37) Lilly Usa, Llc
38) Lkq Corporation
39) Maximus
41) Molson Coors Beverage Company Usa Llc
42) Mz Ryegate, Llc
43) Omya, Inc.
44) Pharmaceutical Research And Manufacturers Of America
45) Procter & Gamble
47) Soundview Holdings Vermont Llc
51) U.s. Tire Manufacturers Association
52) Unite Us
53) Verizon
54) Vermont Apartment Owners Association
55) Vermont Association Of Broadcasters
56) Vermont Association Of Hospitals And Health Systems, Inc.
58) Vermont Health Care Association
59) Vermont Home And Community Care
60) Vermont Information Technology Leaders
61) Vermont Mortgage Bankers Association
63) Vermont Short-term Rental Alliance
64) Vermont Ski Areas Association
65) Vermont Towing Association, Inc.
67) Westrock
68) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Carfax
18) Casella Waste Systems, Inc.
19) Concourse
20) Connected Commerce Council
21) Consumer Healthcare Products Association
22) Cooper Surgical
23) Copley Hospital
24) Corecivic, Inc.
26) Directv, Llc
28) Draftkings Inc. And Its Affiliates
29) Entertainment Software Association
38) Holistic Alternative Recovery Trust
39) Indivior Inc
40) Lilly Usa, Llc
41) Lkq Corporation
42) Maximus
44) Molson Coors Beverage Company Usa Llc
45) Mz Ryegate, Llc
46) Omya, Inc.
47) Pharmaceutical Research And Manufacturers Of America
48) Procter & Gamble
50) Soundview Holdings Vermont Llc
54) Stubhub
55) U.s. Tire Manufacturers Association
56) Verizon
57) Vermont Apartment Owners Association
58) Vermont Association Of Broadcasters
59) Vermont Association Of Hospitals And Health Systems, Inc.
61) Vermont Health Care Association
62) Vermont Home And Community Care
63) Vermont Information Technology Leaders
64) Vermont Mortgage Bankers Association
66) Vermont Short-term Rental Alliance
67) Vermont Ski Areas Association
68) Vermont Towing Association, Inc.
69) Vernon Homes
71) Westrock
72) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Carfax
18) Casella Waste Systems, Inc.
19) Concourse
20) Consumer Healthcare Products Association
21) Cooper Surgical
22) Copley Hospital
24) Directv, Llc
26) Draftkings Inc. And Its Affiliates
27) Entertainment Software Association
37) Indivior Inc
38) Lilly Usa, Llc
39) Lkq Corporation
40) Maximus
42) Molson Coors Beverage Company Usa Llc
43) Mz Ryegate, Llc
44) Omya, Inc.
45) Pharmaceutical Research And Manufacturers Of America
46) Procter & Gamble
48) Soundview Holdings Vermont Llc
52) Stubhub
53) U.s. Tire Manufacturers Association
54) Unite Us
55) Verizon
56) Vermont Apartment Owners Association
57) Vermont Association Of Broadcasters
58) Vermont Association Of Hospitals And Health Systems, Inc.
60) Vermont Health Care Association
61) Vermont Home And Community Care
62) Vermont Information Technology Leaders
64) Vermont Mortgage Bankers Association
66) Vermont Short-term Rental Alliance
67) Vermont Ski Areas Association
68) Vermont Towing Association, Inc.
69) Vernon Homes
71) Westrock
72) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Carfax
18) Casella Waste Systems, Inc.
19) Concourse
20) Consumer Healthcare Products Association
21) Cooper Surgical
22) Copley Hospital
23) Corecivic, Inc.
25) Directv, Llc
27) Draftkings Inc. And Its Affiliates
28) Entertainment Software Association
33) Global Montello Group Corp.
36) Guidehouse
40) Indivior Inc
41) Lilly Usa, Llc
42) Lkq Corporation
43) Maximus
45) Molson Coors Beverage Company Usa Llc
46) Mz Ryegate, Llc
47) Omya, Inc.
48) Pharmaceutical Research And Manufacturers Of America
49) Procter & Gamble
51) Soundview Holdings Vermont Llc
55) Stubhub
57) U.s. Tire Manufacturers Association
58) Unite Us
59) Verizon
60) Vermont Apartment Owners Association
61) Vermont Association Of Broadcasters
62) Vermont Association Of Hospitals And Health Systems, Inc.
64) Vermont Health Care Association
65) Vermont Home And Community Care
66) Vermont Housing And Conservation Coalition
67) Vermont Information Consortium
68) Vermont Information Technology Leaders
69) Vermont Mortgage Bankers Association
71) Vermont Short-term Rental Alliance
72) Vermont Ski Areas Association
73) Vermont Towing Association, Inc.
74) Vernon Homes
76) Westrock
77) Workday, Inc.
802-225-3100
45 Court Street, Montpelier, VT, 05602-3138, 
1) 3m Company
2) Activehours, Inc. Dba Earnin
4) Airbnb, Inc.
6) American Council Of Life Insurers
7) American Express Travel Related Services, Inc.
8) American Family Life Assurance Company
9) Association Of Dental Support Organizations
10) Bellcate
11) Beverage Association Of Vermont
12) Bi-state Primary Care Association, Inc.
13) Biogen
17) Carfax
18) Casella Waste Systems, Inc.
19) Concourse
20) Connected Commerce Council
21) Consumer Healthcare Products Association
22) Cooper Surgical
23) Copley Hospital
25) Directv, Llc
27) Draftkings Inc. And Its Affiliates
28) Entertainment Software Association
37) Holistic Alternative Recovery Trust
38) Indivior Inc
39) Lilly Usa, Llc
40) Lkq Corporation
41) Maximus
43) Mz Ryegate, Llc
44) Omya, Inc.
45) Pharmaceutical Research And Manufacturers Of America
46) Procter & Gamble
48) Soundview Holdings Vermont Llc
52) Stubhub
53) U.s. Tire Manufacturers Association
54) Unite Us
55) Verizon
56) Vermont Apartment Owners Association
57) Vermont Association Of Broadcasters
58) Vermont Association Of Hospitals And Health Systems, Inc.
60) Vermont Health Care Association
61) Vermont Home And Community Care
62) Vermont Information Technology Leaders
63) Vermont Mortgage Bankers Association
65) Vermont Short-term Rental Alliance
66) Vermont Ski Areas Association
67) Vermont Towing Association, Inc.
68) Vernon Homes
70) Westrock
71) Workday, Inc.